Chick-fil-A’s Cauliflower Sandwich
After four years of iterations with multiple vegetables, from beets to mushrooms, Chick-fil-A is adding a plant-based category to its menu.
Unlike other quick serve restaurants’ (QSR) menu items which resemble their meat counterpart, such as Burger King with the Impossible Whopper, Chick-fil-A decided on a cauliflower sandwich.
Customer research indicated that customers not only want more vegetables, they want something identifiable as a vegetable, yet still with the delicious taste of Chick-fil-A. The decision to go with cauliflower differentiates Chick-fil-A from […]