Nike and Direct-to-Consumer: Just Doing It

Nike and Direct-to-Consumer: Just Doing It

May 5, 2021

Nike continues its march towards more direct-to-consumer (DTC) sales, notifying seven more distributors that they will no longer be selling its products.

The last shipments to DSW, Macy’s, Urban Outfitters, Big Five, and several others are likely to go out in October 2021. The move follows Nike’s cut of nine wholesalers last fall, and continues a push towards more digital sales.

Its DTC model that began about a decade ago has been accelerated and positively affected by the pandemic.


Video Spotlight: 


This post is based on the Retail Dive article, Nike drops DSW, Urban Outfitters, Macy’s in quest for more DTC sales , by Cara Salpini, March 26, 2021; the Retail Dive article, How Nike is using DTC and data to expand its empire, by Cara Salpini, March 23, 2021; and the YouTube video in the Spotlight. Image source: Paulaphoto/Shutterstock

Discussion Questions:

1. How will Nike reach consumers if it bypasses the many wholesalers and retailers on which it has traditionally relied?

Guidance: Nike plans to use more digital sales in its app-driven stores, and it plans to open about 200 Continue reading

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Black-Owned Distilleries Capture their Share of the Kentucky Bourbon Market

Black-Owned Distilleries Capture their Share of the Kentucky Bourbon Market

April 13, 2021

The American distilling world is becoming more diversified.

Distilleries owned and operated by African Americans are reshaping bourbon’s 200-year history in Kentucky. This is an important turning point for a beverage that was initially made by enslaved labor. The new entrepreneurs are making a difference by updating bourbon’s image and providing new economic opportunities. The competition is already intensifying as small, modest startups must fend off powerful, multimillion-dollar enterprises, and as access to capital remains problematic. Nevertheless, there are several indications that the transformation of the distilling world is underway.


Video Spotlight: The Yarbrough Brothers’ Distillery


This post is based on The Washington Post article, Black-Owned Distilleries Are Breaking Barriers that Once Surrounded the Kentucky Bourbon Industry, by J. Wood, March 26, 2021, and the YouTube video, Louisville Brothers Pour Heart, Soul into First African American Bourbon Distillery in Kentucky, by WHAS11, February 17, 2020. Image source: Shutterstock / Africa Studio.

Discussion Questions:

1. Describe the Brough Brothers type of manufacturing facility. What are its advantages and disadvantages?

Guidance: The Brough Brothers distillery is a modest operation with limited production space and equipment. With the current facilities, the output will be limited to 50 gallons Continue reading

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Decarbonizing with Renewable Natural Gas

Decarbonizing with Renewable Natural Gas

March 9, 2021

Can gas companies play a role in the pursuit of net-zero emissions? They are trying.

Fossil fuel companies are well aware that the growing appeal of net-zero carbon emissions to businesses, governments, and individuals around the world threatens their very own existence. Fighting for their survival, some gas companies have decided to join the movement rather than resist it. They are exploring various options to produce a carbon-neutral mixture of renewable gas. As major companies like Intel and Walmart transition to cleaner energy, there is a sense of urgency among these companies to partner with other clean energy producers and remain relevant in a net-zero emissions economy.

 


Video Spotlight: Renewable Gas


This post is based on the NPR article, Natural Gas Companies Have Their Own Plans to Go Low-Carbon, by C. Profita, February 21, 2021, and the YouTube video, Digesting the Facts about Renewable Natural Gas, by Southern California Gas Company (SoCalGas), July 13, 2018. Image source: McGraw-Hill Education.

Discussion Questions:

1. What are the threats to and opportunities for the development of carbon-neutral mixtures of renewable gas?

Guidance: The opportunities include: 1) the availability of other products and technologies that make this development Continue reading

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