Shrinkflation is the practice of shrinking the size of the package, and is primarily used during times of inflation to keep the price of a package constant.
However, the practice also increases per unit price.
This approach was heavily used during the 1960s and 1970s, a time period known for high inflation rates. During these decades, candy, especially chocolate bars, changed their size to keep their price constant. Keeping a candy bar’s price constant is important, as many concession stands sell items […]