The Great Chicken Sandwich War began on August 12, 2019. Popeyes introduced its new chicken sandwich. Chick-fil-A tweeted about its chicken sandwich being the original. Popeyes responded with, “Y’all good?”
This was the beginning of a social media war that brought a great deal of attention to Popeyes’ chicken sandwich. Other restaurants joined in the social media war, including Wendy’s and Shake Shack.
The attention, along with outstanding initial reviews of the sandwich, led to long lines and shortages of chicken sandwiches […]