The Great Chicken Sandwich War began on August 12, 2019. Popeyes introduced its new chicken sandwich. Chick-fil-A tweeted about its chicken sandwich being the original. Popeyes responded with, “Y’all good?”
This was the beginning of a social media war that brought a great deal of attention to Popeyes’ chicken sandwich. Other restaurants joined in the social media war, including Wendy’s and Shake Shack.
The attention, along with outstanding initial reviews of the sandwich, led to long lines and shortages of chicken sandwiches at Popeyes. Demand for its chicken sandwich was so great that Popeyes had to stop selling it to adjust its supply chain to the unanticipated demand. The chicken sandwich didn’t return until November 3, 2019.
Popeyes’ sales have been boosted by the chicken sandwich, with system-wide sales increasing 19% in 2020.
With the popularity of the chicken sandwich, a variety of competitors have either launched a chicken sandwich, or developed a new chicken sandwich. These competitors include KFC, Chick-fil-A, Church’s Chicken, Wendy’s, Zaxby’s, BurgerFi, Jack in the Box, Carl Jr., Sonic, Shake Shack, Boston Market, McDonald’s, and Burger King.
The most interesting addition is Taco Bell’s Crispy Chicken Sandwich Taco. Limited distribution Continue reading