The American distilling world is becoming more diversified.
Distilleries owned and operated by African Americans are reshaping bourbon’s 200-year history in Kentucky. This is an important turning point for a beverage that was initially made by enslaved labor. The new entrepreneurs are making a difference by updating bourbon’s image and providing new economic opportunities. The competition is already intensifying as small, modest startups must fend off powerful, multimillion-dollar enterprises, and as access to capital remains problematic. Nevertheless, there are several indications that the transformation of the distilling world is underway.
Video Spotlight: The Yarbrough Brothers’ Distillery
This post is based on The Washington Post article, Black-Owned Distilleries Are Breaking Barriers that Once Surrounded the Kentucky Bourbon Industry, by J. Wood, March 26, 2021, and the YouTube video, Louisville Brothers Pour Heart, Soul into First African American Bourbon Distillery in Kentucky, by WHAS11, February 17, 2020. Image source: Shutterstock / Africa Studio.
1. Describe the Brough Brothers type of manufacturing facility. What are its advantages and disadvantages?
Guidance: The Brough Brothers distillery is a modest operation with limited production space and equipment. With the current facilities, the output will be limited to 50 gallons Continue reading