Is Vertical Integration the Key to Mixue’s Global Success?
Though McDonald’s still reigns supreme in terms of total sales, China’s Mixue has become the world’s largest food and beverage chain by store count with over 45,000 global locations.
In December 2025, Mixue opened its first U.S. locations in Los Angeles and New York. The chain sells its famous soft-serve ice cream products, lemonades, and boba teas at rock bottom prices, and those products have been largely responsible for fueling the company’s rapid growth.
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