The Chicken Sandwich Wars Continue

The Chicken Sandwich Wars Continue

April 26, 2021

The Great Chicken Sandwich War began on August 12, 2019. Popeyes introduced its new chicken sandwich.  Chick-fil-A tweeted about its chicken sandwich being the original. Popeyes responded with, “Y’all good?”

This was the beginning of a social media war that brought a great deal of attention to Popeyes’ chicken sandwich.  Other restaurants joined in the social media war, including Wendy’s and Shake Shack.

The attention, along with outstanding initial reviews of the sandwich, led to long lines and shortages of chicken sandwiches at Popeyes.  Demand for its chicken sandwich was so great that Popeyes had to stop selling it to adjust its supply chain to the unanticipated demand.  The chicken sandwich didn’t return until November 3, 2019.

Popeyes’ sales have been boosted by the chicken sandwich, with system-wide sales increasing 19% in 2020.

With the popularity of the chicken sandwich, a variety of competitors have either launched a chicken sandwich, or developed a new chicken sandwich.  These competitors include KFC, Chick-fil-A, Church’s Chicken, Wendy’s, Zaxby’s, BurgerFi, Jack in the Box, Carl Jr., Sonic, Shake Shack, Boston Market, McDonald’s, and Burger King.

The most interesting addition is Taco Bell’s Crispy Chicken Sandwich Taco.  Limited distribution Continue reading

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Virgin Hyperloop: First New Mass Transport in 100 Years?

Virgin Hyperloop: First New Mass Transport in 100 Years?

March 2, 2021

Jay Walder, CEO of Virgin Hyperloop, is in the news again, this time pitching the idea of a 43-minute commute from San Francisco to Los Angeles.

A new concept video accompanies images of what customers of the future can expect.  Walder envisions this technology being used primarily for “short haul” routes for both passengers and cargo, and touts it as the first new form of mass transportation in 100 years.


Video Spotlight: 


This post is based on the Fox Business article, Virgin Hyperloop reveals passenger experience on high-speed trains, by Ann Schmidt, February 3, 2021, and the YouTube videos in the Spotlight. Image source: Amy Johansson/Shutterstock

Discussion Questions:

1.  In what phase of the product life cycle are hyperloops?

Guidance: Hyperloop technology is in the earliest introductory phase. This is a time when a lot of money needs to be invested in developing the product, introducing it and its uses, and marketing its potential.

A number of different companies and business leaders are in a race Continue reading

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Barnes and Noble CEO Decentralizes Purchasing

Barnes and Noble CEO Decentralizes Purchasing

February 15, 2021

Breathing life back into bookstores is a passion of James Daunt, the latest in a string of CEO’s tasked with helping Barnes & Noble make a comeback.

Daunt’s strategy centers around decentralized purchasing and granting store managers freedom to choose a look and feel that caters to local residents and draws customers in.  He is fighting for the future of brick and mortar booksellers and is determined to win.


Video Spotlight: 


This post is based on the Fox Business article and video, Barnes & Noble’s new boss tries to save the chain – and traditional bookselling, by Jeffrey A. Trachtenberg, December 5, 2020; the Forbes article, Will Barnes & Noble’s Next Chapter Be Its Last?, by Russell Raath, February 9, 2021; and the YouTube videos in the Spotlight. Image source: PIXTAL/AGE Fotostock

Discussion Questions:

1.  How do Daunt’s new purchasing policies differ from those of the past?

Guidance: The strategies that grew Barnes & Noble into a huge success Continue reading

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