Flawed Covid Data Are Infectious

Flawed Covid data are bad for us and for business.

After two years of fighting Covid, it has become obvious that the methods used to track the number of cases have not evolved with scientists’ and healthcare professionals’ knowledge of the pandemic. Imprecise or incomplete data have affected public reporting of cases, which in turn, has prevented all of us from properly assessing risk and its potential consequences. The situation is particularly difficult for healthcare organizations (and other businesses) that must […]

Russian-Ukraine War’s Effect on Wheat and Corn Supply

With Ukraine supplying 16% of corn and 12% of wheat for global markets, and Russia providing 17% of global wheat needs, the war between their countries is impacting food supplies and prices.

Ukraine had a bumper crop of corn for the 2021-2022 year, but only a little over half has been shipped out.  Now, with ports closed and conflict raging, commercial vessels can no longer access this critical commodity.

In addition, spring crops need to be planted, and it is unclear to […]

TikTok and McDonald’s Hacks

Social media has had some interesting impacts on businesses. In some cases, social media has driven tremendous increases in demand, such as Popeyes’ chicken sandwich that led to having to temporarily suspend its new chicken sandwich. Over time, the chicken sandwich wars have helped Popeyes reach new customers.

Starbucks has a love/hate relationship with TikTok. The company loves the attentions that Tiktok influencers bring. However, many on TikTok are looking to develop the most complicated […]

Shortages from Candy Canes to Chocolate Hearts

First the Grinch struck with a candy cane shortage at Christmas, and now the shortages continue for Valentine’s Day.

High commodity prices, tightened sugar supplies, labor shortages, transportation delays, and supply chain snarls have prevented candy makers from meeting customers’ demand.  Despite manufacturers’ efforts (e.g., sourcing from other suppliers, pulling inventory and production forward), the candy shortage continues, leaving retailers struggling to keep favorites in stock.


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