Fast Food Changes

Fast food restaurants have made several changes, spurred by the needs of their customers during the COVID-19 pandemic. One of the major changes has been to focus on automation.

An example of automation is the use of apps for ordering. Many restaurants are encouraging customers to order through apps. However, this presents problems in filling orders—specifically getting the food to the customers. In many cases, customers must go through the traditional drive-thru lane—frustrating customers with what is perceived to be unnecessary […]

Grubhub’s NYC Free Lunch Failure

On May 17, 2022, Grubhub offered New York City residents a free lunch. Specifically, Grubhub offered $15 off orders placed between 11am and 2pm, not including tax, tip, or delivery fees.

The offer was tremendously popular. At one point, Grubhub received 6,000 orders per minute. Orders arrived at a rate six times higher than a similar promotion the company ran in 2021.

Unfortunately, instead of being a tremendous success, it turned into an epic failure. Almost immediately, the app failed […]

Restaurants Use Condiments To Expand Menus

As restaurants begin recovering from the pandemic, they are finding ways to add appeal to their menus.

Some have added new items to the menu, like Taco Bell with its Chicken Sandwich Taco and Cantina Crispy Melt Taco. Taco Bell is taking it a step further by looking to add chicken wings to the menu. Chicken wings have been a popular item during the pandemic, and Taco Bell wants to cash in on the popularity of chicken wings and chicken sandwiches.

Adding […]

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