Nike and Direct-to-Consumer: Just Doing It

Nike and Direct-to-Consumer: Just Doing It

May 5, 2021

Nike continues its march towards more direct-to-consumer (DTC) sales, notifying seven more distributors that they will no longer be selling its products.

The last shipments to DSW, Macy’s, Urban Outfitters, Big Five, and several others are likely to go out in October 2021. The move follows Nike’s cut of nine wholesalers last fall, and continues a push towards more digital sales.

Its DTC model that began about a decade ago has been accelerated and positively affected by the pandemic.


Video Spotlight: 


This post is based on the Retail Dive article, Nike drops DSW, Urban Outfitters, Macy’s in quest for more DTC sales , by Cara Salpini, March 26, 2021; the Retail Dive article, How Nike is using DTC and data to expand its empire, by Cara Salpini, March 23, 2021; and the YouTube video in the Spotlight. Image source: Paulaphoto/Shutterstock

Discussion Questions:

1. How will Nike reach consumers if it bypasses the many wholesalers and retailers on which it has traditionally relied?

Guidance: Nike plans to use more digital sales in its app-driven stores, and it plans to open about 200 Continue reading

Facebook
Twitter
The Case of the Disappearing Daigou

The Case of the Disappearing Daigou

January 10, 2021

Disappearing daigou are causing sales in Australia to plummet in key industries like infant formula, personal care and beauty, and nutritional supplements.

Daigou in Australia are personal shoppers who ship products to China. In this multi-billion dollar industry, millions in revenue have been lost by dairy and supplement brands because of changes precipitated by the pandemic.  Australian baby formula companies like Bubs, Nuchev, and A2 join others in daigou-driven markets to find new distribution strategies to get their products into the hands of Chinese consumers.

Pandemic-related issues are causing major shifts in this dynamic market and how it operates.


Video Spotlight: 


This post is based on the ABC News Australia article, Chinese personal shoppers and Australian brands devastated by impact of coronavirus, by Bang Xiao, October 17, 2020; the Sydney Morning Herald article, A2 Milk to boost direct China sales as daigou market sours, by Dominic Powell, December 18, 2020; the AFR article, Disappearing daigou pull rug from Bubs and Nuchev (requires subscription), by Simon Evans, November 3, 2020; and the YouTube video in the Spotlight. Image source: Continue reading

Facebook
Twitter
Look, Up in the Sky – It’s a Car!

Look, Up in the Sky – It’s a Car!

September 19, 2020

Flying cars by 2023?  That is the hope of Japan’s SkyDrive project which just conducted Japan’s very first manned flight of an “eVTOL,” or electric vertical takeoff and landing vehicle.

The aircraft, dubbed the “SD-03” is the world’s smallest eVTOL developed to date, requiring the same amount of space as two parked cars.  Originally funded by big name companies like Toyota, Panasonic, and Bandai Namco, a video-game developer, SkyDrive just received fresh funds from other groups, including the Development Bank of Japan.

Over 100 flying car projects are in the works worldwide, but very few have gotten off the ground with a person inside.  SkyDrive’s recent test at Japan’s Toyota Test Field lasted about four minutes and flew a few feet off the ground.


Video Spotlight: 


This post is based on the Fox Business article, Japanese flying car company conducts successful test flight, by Greg Norman, August 28, 2020; the CNN article Japanese company successfully tests a manned flying car for the first time, by Lauren M. Johnson, September 1, 2020; and the YouTube video in the Spotlight. Image source: Chesky/Shutterstock

Discussion Continue reading

Facebook
Twitter