Regulations May Restrict Pricing Tactics and Technology
Various technologies now enable retailers to change product pricing in ways that have raised questions about ethics and legality.
Many states have enacted, or are in the process of enacting, legislation to address the use of technology in changing prices. In 2025, over 100 price transparency bills were introduced across 33 states. Several states enacted laws requiring firms to disclose when prices are adjusted using real-time data or algorithms.
Specific pricing tactics include dynamic, algorithmic, and surveillance pricing. Dynamic pricing involves real-time […]


