Location Decisions in Russia for Western Brands
The withdrawal of many Western businesses from Russia following its invasion of the Ukraine in February of 2022 has led to a new generation of Russian oligarchs purchasing these abandoned assets.
The ability of these new entrepreneurs to be successful in this endeavor remains to be seen. Operating the businesses that have been left behind poses significant challenges. The Kremlin will likely work hard to make sure that these businesses don’t go under.
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