Target aims to boost its competitiveness in e-commerce with a revamped delivery system.
As its e-commerce business continues to grow, Target has opened sortation centers to group orders. Packages are loaded into the trunks of contract drivers’ cars for same-day delivery. This is part of a trend among retailers to boost profits with lower labor and transportation costs. The system may require fine-tuning, and the company continues to experiment with new options to improve the efficiency and agility of last-mile delivery.