The Future of Ghost Kitchens

The Future of Ghost Kitchens

OM in the News previously reported on the rise of ghost kitchens, and we’re back with an update. Ghost kitchens as a concept have grown tremendously popular during the COVID-19 pandemic.

Red Robin recently introduced 3 national ghost brands — Chicken Sammy’s, The Wing Dept, and Fresh Set.  They join a long list of restaurants using the ghost kitchen concept. Restaurant chains and their products include Chili’s It’s Just Wings, Applebee’s Cosmic Wings, and Blooming Brands (the parent company for Outback Steakhouse and Bonefish Grill) with Aussie Grill and Tender Shack.

A ghost kitchen typically uses a kitchen that can be shared across several companies and/or brands.  Orders are placed online or through apps for delivery using services such as Uber Eats or DoorDash.

Franchises are using ghost brands to bring in more business, especially with less dine-in due to COVID-19.  MrBeast is an example of a ghost franchise.  They take the orders through their app, and send it to a number of ghost kitchens to be filled and delivered.  They opened over 300 locations overnight, using the ghost franchise concept.

A third variation is that local kitchens can join a ghost franchise, take Continue reading

Facebook
Twitter
Oat Milk Shortage

Oat Milk Shortage

Over the last several years, oat milk has been in short supply.  OM in the News posted on it a couple of years ago.  In spite of the lapse in time, shortages are still an issue for oat milk, and for its primary producer, Oatly.  The shortages of oat milk were impacted by the pandemic.

Shortages of hand sanitizer are understandable, but why a shortage of oat milk?

When the pandemic began, demand for oat milk increased.  Part of the appeal is that oat milk is a great-tasting, healthy, and sustainable product.

Oatly was able to reduce the initial shortage when it built its first US plant in New Jersey.  It started construction of a second plant in Utah.  However, COVID-19 has delayed its completion.


Video Spotlight: 


This post is based on the Bloomberg article, Oat Milk Shortages Reported Following Delay in New Oatly Plant, by Deena Shanker, March 25, 2021, and the YouTube video in the Spotlight. Image source: Westend61

Discussion Questions:

1. Why are there still shortages of oat milk?

Guidance: Continue reading

Facebook
Twitter
How GOJO Increased Capacity for Purell

How GOJO Increased Capacity for Purell

February 24, 2021

GOJO, the maker of the Purell hand sanitizers, is making investments to increase its capacity for current and future demand.

The COVID-19 pandemic has changed consumer attitudes towards higher hygiene expectations.  There is also a need for a safe environment to work and socialize when society re-opens.  The result is a 150% increase in demand for sanitizers.


Video Spotlight: 


This post is based on the National Health Executive article, How GOJO is keeping pace with the changing landscape, by Matt Roberts, January 27, 2021, and the YouTube video in the Spotlight. Image Source: Shutterstock / bluedog studio

Discussion Questions:

1.  How is GOJO responding to the surge in hand sanitizer demand from a product design perspective?

Guidance: GOJO has changed its packaging. The formulation hasn’t changed, Purell still kill 99.99% of harmful germs, including coronavirus, but its sanitizers are now being sold in round bottles instead of its iconic square bottles.

2.  How is GOJO responding to the surge in hand sanitizer demand from a capacity planning perspective.

Guidance: GOJO increased its output capacity by shortening its supply lines, Continue reading

Facebook
Twitter