On May 17, 2022, Grubhub offered New York City residents a free lunch. Specifically, Grubhub offered $15 off orders placed between 11am and 2pm, not including tax, tip, or delivery fees.
The offer was tremendously popular. At one point, Grubhub received 6,000 orders per minute. Orders arrived at a rate six times higher than a similar promotion the company ran in 2021.
Unfortunately, instead of being a tremendous success, it turned into an epic failure. Almost immediately, the app failed […]