Tupperware’s Slow Descent into Oblivion
The Tupperware party may be over.
Tupperware may soon declare bankruptcy. Declining revenue, lower stock prices, and dwindling cash reserves do not bode well for the future of this iconic brand. The article and video describe how the company mostly relied on brand recognition and failed to recognize and adapt to a changing consumer and business environment. The company has now partnered with Amazon and Target to boost sales, but it may be too little, too late.