Airlines Analyze Summer Capacity

Airlines Analyze Summer Capacity

March 7, 2021

European airlines must soon make critical decisions about summer flight schedules, but with the pandemic still raging and a slower-than-expected vaccine rollout schedules are being made and scrapped at a dizzying pace.

Consumers, unsure of what the future holds, now favor last-minute bookings, making it difficult for airlines to forecast or identify patterns to help them plan summer schedules.


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This post is based on the WTVB article, Airlines flying blind into summer capacity sweepstake, by Laurence Frost and Sarah Young, February 2, 2021, and the YouTube videos in the Spotlight. Image source: Fly View Productions/E+/Getty Images

Discussion Questions:

1.  How serious a mismatch was there last summer between forecasted and actual demand, and how did this affect final scheduling?

Guidance: Airlines planned summer flight availability in early spring of 2020.  As the first lockdowns started, plans drastically changed.  Of the 755 million seats originally scheduled for flights in Western Europe last summer, some 72 percent were cut.

2.  Continue reading

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No Longer The Aisle of Lost Toys

No Longer The Aisle of Lost Toys

January 8, 2021

What’s old is new again!  Toy makers have enjoyed strong sales as nostalgic parents remember their own childhood favorites and purchase them for their kids.

By October 2020, sales had climbed 18% year-over-year, driven by classics like Barbie, Legos, Lincoln Logs, Lite-Brite, Hot Wheels, and a host of board games and puzzles.

In contrast to other market segments that have suffered in the pandemic, parents looking for open-ended play options that get their kids off their computers and smart phones are willing to spend on toys to keep them busy.


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This post is based on the Washington Post article, Mattel forecasts holiday season growth as toy demand surges, by Abha Bhattarai, October 29, 2020; the CNBC article, Mattel forecasts holiday season growth as toy demand surges, by Reuters, October 22, 2020; the New York Magazine article, The Holiday Toys to Buy Before They Sell Out, According to Toy Experts, by Liza Corsillo, December 17, 2020; and the YouTube videos in the Continue reading

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Stay-At-Home Improvements Mean Appliance Shortages

Stay-At-Home Improvements Mean Appliance Shortages

December 16, 2020

A surge in home improvement projects and new home construction has created a strong demand for appliances from refrigerators to washing machines. As a result, manufacturers, retailers, shippers, and raw materials suppliers are struggling to keep up with the strong demand.

Amid item shortages, retailers like Lowe’s are shifting from in-store showrooms to direct-to-customer deliveries.


Video Spotlight: 


This post is based on the Business Insider article, Kitchen appliances and washing machines are in short supply as families stuck inside turn to home-improvement projects, by Graham Rapier, October 23, 2020; the Consumer Reports article, How to Get a Deal During the Appliance Shortage, by Tobie Stanger, December 10, 2020, and the YouTube video in the Spotlight. Image source: Corbis/Superstock

Discussion Questions:

1. How does the surge in demand of appliances affect inventory management for manufacturers such as Whirlpool?

Guidance: Appliance manufacturers maintain a low level of inventory to begin with. The level of inventory has remained low despite high production, resulting in order backlog and item shortages.

2.  How does the surge in demand of appliances affect its supply chain?

Guidance Continue reading

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