J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt Transport Services is partnering with Google to provide improved shipping and logistics experience for shippers, carriers, and service providers.

Under the partnership, J.B. Hunt will centralize data across its supply chain, including capacity use, pricing, and transportation delivery, using advanced artificial intelligence and machine learning tools from Google Cloud.

The partnership is expected to transform transportation services by digitally matching shipments with capacity, increasing efficiency and visibility.

Video Spotlight: 

This post is based on the Talk Business.net article, J.B. Hunt, Google partner to develop new supply chain technology, by Jeff Della Rosa,  February 18, 2021, and the YouTube video in the Spotlight. Image source: vitpho/123RF

Discussion Questions:

1. What is the operational significance of the partnership between J.B. Hunt and Google?

Guidance: By leveraging Google’s technological expertise in cloud computing, machine learning, and artificial intelligence, J.B. Hunt will be better able to integrate its supply chain, capacity use, pricing, shipping, logistics, and delivery systems.  The result is increased supply chain visibility, shipments and capacity alignment, operational efficiency, and workflow reliability for J.B. Hunt.

2.   In what ways does the partnership have an impact on J.B. Hunt’s transportation service design?

Guidance: The partnership gives J.B. Hunt centralized and real-time access to data across its entire transportation system to better connect shipment with capacity use. This will increase efficiency and reduce costs.

The increased visibility of its transportation system also allows J.B. Hunt to offer reliable and consistent transportation services.  The centralized data provides a secure and scalable data warehouse to drive new solutions to support J.B. Hunt’s transportation service needs.


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