In Blair, Nebraska, Dollar General has opened its first dual distribution center.
At full capacity, the DC will supply traditional and fresh produce to 1,000 Dollar General stores. The discount retailer expanded fresh produce options recently at its stores.
This site was chosen for its central location, quality roads, and hard-working labor. The Blair DC will serve as a hub for distributing products across stores in the U.S.
This post is based on the Storebrands article, Dollar General Opens Nebraska ‘Dual’ Distribution Center, by Zachary Russell, August 23, 2023, and the YouTube videos in the Spotlight. Image source: Gorodenkoff/Shutterstock
1. What levels of location factors are being considered by Dollar General in opening a dual distribution center in Blair, Nebraska?
Guidance: The levels of location factors include regional, community, and site.
Regional factors are proximity to fresh produce, availability of labor, and proximity to stores.
Community factors are tax incentives, quality of life and services.
Site factors are cost of land, access to transportation, and zoning.
Blair, Nebraska’s central location, quality roads, and hard-working people are the reasons Dollar General chose to locate its dual distribution center there.
2. What is dual distribution as illustrated in Dollar General’s case?
Guidance: Dollar General’s dual distribution center serves to process orders of non-perishable (i.e., dry goods) and perishable (i.e., fresh produce) goods, coordinating incoming and outgoing shipment of goods to supply its stores with both types of goods needed.
Obviously, the distribution of perishables has a temporal constraint that makes it more challenging than non-perishables. As a result, it is an achievement for Dollar General to have its first dual purpose distribution center.