Taco Bell’s Menu Expansion

Taco Bell plans to add over 25 items to its menu in 2024.

This is in contrast to the company’s more recent strategy of reducing the size of the menu to reduce complexity, and keep service times low.

Additions to the menu include the introduction of the Cantina Chicken menu in March 2024, which includes five items: Cantina Chicken Burrito, Cantina Chicken Taco, Cantina Chicken Quesadilla, and Cantina Chicken Bowl. The Cantina Chicken line requires five new ingredients, including […]

How Would Wendy’s Implement Dynamic Pricing in 2025?

Wendy’s CEO announced during an earnings call on February 15, 2024, that the restaurant planned to introduce dynamic pricing in 2025.

Other terms used to describe dynamic pricing are surge pricing, also known as yield management. Surge pricing allows for rapid price changes based on various factors. The most common way of implementing it is by increasing prices during peak periods of demand, and reducing prices during slower periods. The intent is to smooth out demand to allow for more efficient operations. […]

Best Value at Airport Security: TSA PreCheck, Clear, or Regular Line?

Which line to choose? There is no easy answer.

We all wish we could skip airport security lines. Yet, they are a necessity. Passengers now have several options to make the experience less “painful,” but these options have themselves become paint points. People pay a fee for TSA PreCheck and an even higher fee for Clear (see earlier post). Recently, the benefits offered by these two programs have become less obvious for passengers with high expectations. Knowledge of […]

Faster Plane Turnaround Times Pay Off

Besides cramped seats, what do you hate the most about flying?

The answer is probably waiting. Flight delays, long waits on the runway before takeoff, and extensive taxiing after landing often result in missed connections and distress for passengers. The waits also cost airlines money. A lot of money. To control those substantial costs, airlines are trying to cut turnaround times at the airports. Some projects are still being piloted, but they seem promising. For once, it appears that airlines’ cost-cutting […]

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