A Pioneer of Online Journalism Falls off the Digital Platform
Another news organization is succumbing to the brutal demands of digital publishing.
BuzzFeed quickly went from an original and somewhat eccentric media outlet to a well-known publication with a respected news division. It pioneered ways of engaging younger readers, included serious articles as well as celebrity news, and exploited the potential for stories to go viral on social media with click-driven headlines.
As it expanded its news division, BuzzFeed failed to generate the revenues necessary to sustain a world class news operation. […]