Mass Customization and Fast Fashion
Sustainability and the fashion industry appear to be mutually exclusive. Add in Fast Fashion, and sustainability appears to be of little concern.
In particular, Fast Fashion rapidly designs, produces, and markets high volumes of garments that typically use low-quality materials.
As Fast Fashion has increased the number of fashion seasons from four – with an emphasis on a twice-yearly fashion week – to fifty-two seasons per year, the environmental impact has greatly increased.
It has even reached the point that laws are being […]