As inflation is impacting the prices of products, many organizations are looking for ways to cut costs. One such approach previously examined by OM in the News is the concept of shrinkflation, when companies reduce the size of the product. In many cases, customers don’t notice the change is size.

Now, instead of reducing the size of the product, some companies are changing the ingredients, choosing cheaper alternatives. This approach is being referred to as skimpflation.

One example of […]