While Subway moves away from its 57-year mass customization approach for sandwiches, instead emphasizing its Signature Series sandwiches, many quick-service restaurants (QSRs) are adding mass customization.
Starbucks is one such example. Customer demand for customized cold coffee beverages now represents approximately 75% of the chain’s total beverage sales. Starbucks is rolling out a new system called Siren to meet the growing demand for cold customized beverages. This system reduces the time required to produce a customized drink. For […]