TikTok Inspired Chipotle’s Fajita Quesadilla
Social media can greatly influence customer demand, and disrupt operations. Such is the case with TikTok and Chipotle.
Two TikTok influencers, Keith Lee and Alexis Frost, endorsed a menu hack that went viral. Initially, the restaurant wasn’t ready for the off-menu item, and some restaurants wouldn’t let customers order the item. This put stress on Chipotle’s systems and employees—not to mention creating unhappy customers who went online to complain about not being able to get the quesadilla.
However, Chipotle decided to listen […]