Amazon’s Anti-Counterfeiting Exchange
Amazon launched a program called Anti-Counterfeiting Exchange (ACX) to keep counterfeiters off its e-commerce platforms and fake goods from entering its warehouses.
Retailers and others who are interested in stopping counterfeiting can share and receive information about counterfeiters on a database maintained by an independent third party. ACX’s collaborative data sharing helps to fight counterfeit crime in the online marketplace.
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