Location Logistics and Distribution

Redwood Logistics Facilitates Nearshoring

Redwood Logistics is expanding its transportation operations to Mexico.

This move follows the nearshoring trend of manufacturers who are bringing production closer to home in order to be less reliant on overseas suppliers.

Redwood Logistics’ Mexico expansion allows it to become a logistic service gateway connecting the electronic, automotive, appliances, aerospace, and pharmaceutical industries in Mexico with the U.S.

Video Spotlight:

What is Friendshoring, Nearshoring, Reshoring and Offshoring (Annual Meeting, Davos 2023) (Jan 5, 2023, World Economic Forum)

By Anita Lee-Post, Ph.D.|2023-05-28T17:40:57+00:00May 28, 2023|Tags: competitive advantage, global supply chain management, location planning, nearshoring, operations strategy, outsourcing|

Ikea Expanding Capacity in the United States

Ikea will invest $2.2 billion to upgrade existing stores, and open new stores and designer centers in the U.S.

Ikea’s expansion is in direct contrast to store closing decisions by other retailers, including Bed Bath & Beyond, Walmart, and Best Buy.

Video Spotlight:

IKEA plans new US stores in $2.2 billion push (Apr 20, 2023, Reuters)

This post is based on the Business Insider article, Ikea is spending over $2 billion to open 8 new […]

By Anita Lee-Post, Ph.D.|2023-05-25T02:28:41+00:00May 24, 2023|Tags: capacity strategies, expansion, location planning|

Tupperware’s Slow Descent into Oblivion

The Tupperware party may be over.

Tupperware may soon declare bankruptcy. Declining revenue, lower stock prices, and dwindling cash reserves do not bode well for the future of this iconic brand. The article and video describe how the company mostly relied on brand recognition and failed to recognize and adapt to a changing consumer and business environment. The company has now partnered with Amazon and Target to boost sales, but it may be too little, too late.

Video Spotlight:

By Corinne M. Karuppan, Ph.D.|2023-05-16T22:21:28+00:00May 17, 2023|Tags: bullwhip effect, competitivness, House of Quality, product design, product portfolio, product quality, service quality, strategy|

Big Changes for Krispy Kreme’s Logistics Model

Beloved doughnut maker Krispy Kreme is making big changes in how it services customers.

Customers currently have two ways to enjoy Krispy Kreme doughnuts: a trip to a local Krispy Kreme shop for “Hot Now” doughnuts, which is referred to as DFD—delivered fresh daily. Or a trip to a grocery store for pre-made / pre-packaged doughnuts, which is referred to as CPG—consumer packaged goods.

However, Krispy Kreme executives just announced the planned closing of the CPG facility in Concord, North Carolina, as […]

By James Kirby Easterling|2023-04-22T22:46:57+00:00April 23, 2023|Tags: customer service, hub and spoke, logistics, market share, strategy|