Walmart invites you to “Be Your Own Model” and buy more clothes!
As discretionary spending falls, the company is trying to lure customers into buying more of its clothes. Central to achieving this goal is the use of a digital tool that enables shoppers to try on clothes virtually. They can view the clothes on one of the 120 models that looks most like them. Alternatively, they can send their own picture, and the tool will scan their body and show […]
As the cost of returns continues to rise, retailers are looking for ways to reduce or recapture their costs. In 2021, the e-commerce returns rate hit an all-time high of 20.8%–up from 18.1% in 2020. The cost of online returns averaged 21% of order values.
In addition to the cost, there is the impact on the environment for returns (see “The Dark Side of Online Returns”). Many products are sent to the landfill, and there is the consumption […]
Self-serve stores are becoming more commonplace. We shared in an earlier post that Amazon Go was one of the first implementations of this concept.
Amazon has continued to expand the self-serve store concept in several Whole Food stores utilizing its “Just Walk Out” technology.
Amazon isn’t alone. A variety of companies are offering the technology to create a self-serve store. However, most of these stores or applications are in larger cities.
One problem many small towns face is a lack of […]
Since Subway came into existence 57 years ago, customers have been able to build their own sandwich.
However, the company recently introduced a new product line, its Subway Series Sandwiches. Customers can choose to still build their own sandwich, or order one of the twelve Subway Series Sandwiches by number or name.
The twelve new sandwiches were selected from hundreds of options. Chef-developed, focusing on recently introduced ingredients, the Subway Series choices were based on digital order data.
This menu change follows last […]