McDonald’s Cancels the McPlant
After a lackluster six-month test of the McPlant product in 600 U.S. restaurants, McDonald’s has pulled the item from its menu across the U.S. citing low sales.
In February 2020, OM in the News reported that Impossible Foods had bowed out of supplying plant-based burgers to McDonald’s, citing capacity concerns. For Beyond Meat, which took on the contract to supply the McPlant patty, the loss of this lucrative contract will no doubt have serious repercussions.
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