Many people think of Build-A-Bear as a brick-and-mortar store inside a mall where parents and grandparents take small children for a unique hands-on experience. And for good reason. Build-A-Bear—now in its 25th year—has nearly 500 box stores across America.
But Build-A-Bear isn’t just for kids anymore. In fact, the company now markets its products as multi-generational, with over 40% of sales now coming from teenagers and adults. Yearly sales were $467.9 million in 2022, the most profitable year in Build-A-Bear’s history.
What is driving […]