J.B. Hunt Transport Services is partnering with Google to provide improved shipping and logistics experience for shippers, carriers, and service providers.
Under the partnership, J.B. Hunt will centralize data across its supply chain, including capacity use, pricing, and transportation delivery, using advanced artificial intelligence and machine learning tools from Google Cloud.
The partnership is expected to transform transportation services by digitally matching shipments with capacity, increasing efficiency and visibility.
- J.B. Hunt Drives a Data Revolution on the Highways of North America (May 26, 2020, Delphix)
This post is based on the Talk Business.net article, J.B. Hunt, Google partner to develop new supply chain technology, by Jeff Della Rosa, February 18, 2021, and the YouTube video in the Spotlight. Image source: vitpho/123RF
1. What is the operational significance of the partnership between J.B. Hunt and Google?
Guidance: By leveraging Google’s technological expertise in cloud computing, machine learning, and artificial intelligence, J.B. Hunt will be better able to integrate its supply chain, capacity use, pricing, shipping, logistics, and delivery systems. The result is increased supply chain visibility, shipments and capacity alignment, operational efficiency, and workflow reliability for J.B. Hunt.