J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt Transport Services is partnering with Google to provide improved shipping and logistics experience for shippers, carriers, and service providers.

Under the partnership, J.B. Hunt will centralize data across its supply chain, including capacity use, pricing, and transportation delivery, using advanced artificial intelligence and machine learning tools from Google Cloud.

The partnership is expected to transform transportation services by digitally matching shipments with capacity, increasing efficiency and visibility.


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This post is based on the Talk Business.net article, J.B. Hunt, Google partner to develop new supply chain technology, by Jeff Della Rosa,  February 18, 2021, and the YouTube video in the Spotlight. Image source: vitpho/123RF

Discussion Questions:

1. What is the operational significance of the partnership between J.B. Hunt and Google?

Guidance: By leveraging Google’s technological expertise in cloud computing, machine learning, and artificial intelligence, J.B. Hunt will be better able to integrate its supply chain, capacity use, pricing, shipping, logistics, and delivery systems.  The result is increased supply chain visibility, shipments and capacity alignment, operational efficiency, and workflow reliability for J.B. Hunt.

2. Continue reading

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Home Depot’s Dallas DC: Running on Hydrogen

Home Depot’s Dallas DC: Running on Hydrogen

Home Depot is partnering with Plug Power to build a 1.5 million square foot distribution center in Dallas, Texas.  The new distribution center will use Plug Power’s zero-emission hydrogen fuel cell systems to power material handling equipment such as forklifts.

The fuel cell systems also become the infrastructure for storing, compressing, and dispensing hydrogen fuel.  The partnership is heralded as a fulfillment of Home Depot’s sustainability commitment to its supply chain and operations.


Video Spotlight: 


This post is based on the Hydrogen Fuel News article, Home Depot to build zero-emission hydrogen fuel cell powered Dallas distribution center, by Angie Bergenson,  February 18, 2021, and the YouTube videos in the Spotlight. Image source: Syda Productions/Shutterstock

Discussion Questions:

1. What is Home Depot’s sustainability strategy and goal?

Guidance: Home Depot’s sustainability strategy is to reduce the environmental footprint for its supply chain and operations.  The goal is to leverage the value and environmental advantage of Continue reading

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Mass Customization at Taco Bell

Mass Customization at Taco Bell

March 31, 2021

One of Taco Bell’s newest promotions is the My Cravings Box.

Taco Bell has offered a variety of $5 cravings boxes for several years, as part of its emphasis on value.  The items in the Cravings Boxes have changed over time.  Past offerings have included a Grande Nachos Box, Toasted Cheddar Chalupa Box, and Chalupa Cravings Box (to name a few.)

What makes the My Cravings box so different?

It’s customizable.

Not including beverages, customers can build their meal with 30 different combinations, by selecting from a choice of 5 specialty items, 3 starters, and 2 sides.

In order to customize the Cravings Box, customers must place the order online. There’s an app for that. Selectable items are part of Taco Bell’s normal menu.  Interestingly, it’s possible to create a couple of vegetarian combinations.


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This post is based on the Yahoo! Finance article, Taco Bell Launches $5 ‘Cravings’ Box as Fast Food Races to Be ‘Competitive on Value’, by Brooke DiPalma,  February 13, 2021; the My Cravings Box page from TacoBell.com; Continue reading

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