Apple’s Location Decision Brings Jobs to Raleigh

Apple’s Location Decision Brings Jobs to Raleigh

Apple has chosen Raleigh, North Carolina to house a new campus that employs 3,000 people working on software engineering and machine learning technologies.

Apple is joining other technology companies, including Oracle, Google, and Amazon, in expanding its engineering operations to other cities outside its headquarters, to access a greater pool of engineering talents.


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This post is based on the CNBC article, Apple will spend $1 billion to open 3,000-employee campus in North Carolina, by Kif Leswing, April 26, 2021, and the YouTube video in the Spotlight. Image source: Shutterstock / maximino

Discussion Questions:

1. What are the location factors that Apple considered in choosing North Carolina as the location for its engineering operations?

Guidance: The location factors that Apple considered include access to engineering expertise, costs of living, and community involvement.  By locating in North Carolina, Apple will have access to a wide pool of engineering talents from nearby universities.  The costs of living are lower in North Carolina than the Bay area.  Additionally, Apple’s new campus will provide 3,000 job opportunities Continue reading

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Oat Milk Shortage

Oat Milk Shortage

Over the last several years, oat milk has been in short supply.  OM in the News posted on it a couple of years ago.  In spite of the lapse in time, shortages are still an issue for oat milk, and for its primary producer, Oatly.  The shortages of oat milk were impacted by the pandemic.

Shortages of hand sanitizer are understandable, but why a shortage of oat milk?

When the pandemic began, demand for oat milk increased.  Part of the appeal is that oat milk is a great-tasting, healthy, and sustainable product.

Oatly was able to reduce the initial shortage when it built its first US plant in New Jersey.  It started construction of a second plant in Utah.  However, COVID-19 has delayed its completion.


Video Spotlight: 


This post is based on the Bloomberg article, Oat Milk Shortages Reported Following Delay in New Oatly Plant, by Deena Shanker, March 25, 2021, and the YouTube video in the Spotlight. Image source: Westend61

Discussion Questions:

1. Why are there still shortages of oat milk?

Guidance: Continue reading

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Nike and Direct-to-Consumer: Just Doing It

Nike and Direct-to-Consumer: Just Doing It

May 5, 2021

Nike continues its march towards more direct-to-consumer (DTC) sales, notifying seven more distributors that they will no longer be selling its products.

The last shipments to DSW, Macy’s, Urban Outfitters, Big Five, and several others are likely to go out in October 2021. The move follows Nike’s cut of nine wholesalers last fall, and continues a push towards more digital sales.

Its DTC model that began about a decade ago has been accelerated and positively affected by the pandemic.


Video Spotlight: 


This post is based on the Retail Dive article, Nike drops DSW, Urban Outfitters, Macy’s in quest for more DTC sales , by Cara Salpini, March 26, 2021; the Retail Dive article, How Nike is using DTC and data to expand its empire, by Cara Salpini, March 23, 2021; and the YouTube video in the Spotlight. Image source: Paulaphoto/Shutterstock

Discussion Questions:

1. How will Nike reach consumers if it bypasses the many wholesalers and retailers on which it has traditionally relied?

Guidance: Nike plans to use more digital sales in its app-driven stores, and it plans to open about 200 Continue reading

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