About Ross L. Fink, Ph.D.

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So far Ross L. Fink, Ph.D. has created 148 blog entries.

What Is the Future of Traditional Grocery Stores?

Will the traditional grocery store become a thing of the past, or will it continue in its current form?

In the not too distant past, virtually all shopping was done in-person in the store. Online ordering with either pickup or delivery was a novelty. However, COVID escalated the use of pickup and delivery of groceries (either retail delivery or third-party delivery, such as DoorDash).

Online grocery sales (pickup, delivery, and ship-to-home) represented about 12% of grocery sales in January 2023—up slightly over […]

Chick-fil-A’s Cauliflower Sandwich

After four years of iterations with multiple vegetables, from beets to mushrooms, Chick-fil-A is adding a plant-based category to its menu.

Unlike other quick serve restaurants’ (QSR) menu items which resemble their meat counterpart, such as Burger King with the Impossible Whopper, Chick-fil-A decided on a cauliflower sandwich.

Customer research indicated that customers not only want more vegetables, they want something identifiable as a vegetable, yet still with the delicious taste of Chick-fil-A.  The decision to go with cauliflower differentiates Chick-fil-A from […]

Project Planning: AFC Championship vs Super Bowl

Some of the biggest events in the world take place with the NFL Playoffs, the crowning jewel of which is the Super Bowl.

The impact of the Super Bowl can be immense. Over 70,000 people will attend the game in person, and the television audience reaches over 200 million. As a result, planning for the Super bowl begins years in advance, and starts with site selection.

This year’s Super Bowl will be at State Farm Stadium in Glendale, Arizona. In 2024, it […]

Restaurant Pricing Tactics

Inflation is hitting restaurants especially hard on the supply side, as they are paying more for ingredients and increased labor costs. From the revenue side, customers impacted by inflationary pressures on food and gasoline are reducing their spending for eating-out.

The combination of increased costs and reduced revenues serves to reduce restaurants’ profit margins.

Restaurants have to seek ways to maintain customer traffic, while still maintaining profit margins. Two techniques gaining popularity are dynamic pricing and barbell pricing.

Dynamic pricing, also referred to as […]

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