Fisker’s Second Venture: Mass Production and Direct Sales

Fisker’s Second Venture: Mass Production and Direct Sales

March 27, 2021

Henrik Fisker’s first car company failed.  His second venture is going to be different.

Fisker plans to mass produce a more economically priced SUV in the electric vehicle market.  Like other car companies such as Toyota, he also intends to use contract manufacturing for production.

Like Tesla, Fisker plans to sell direct to consumers.


Video Spotlight: 


This post is based on the CNN article, Henrik Fisker’s first car company flamed out. He’s sure this one will work, by Peter Valdes-Dapena,  February 18, 2021, and the YouTube videos in the Spotlight. Image source: Herr Loeffler/Shutterstock

Discussion Questions:

1. What are the disadvantages of contract manufacturing for Fisker?  Advantages?

Guidance: Students will easily note the main disadvantage is quality control.  Capacity issues may also arise. If the contract manufacturer is handling BMW and Fisker, the manufacturer is likely more interested in keeping BMW’s business. Continue reading

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Maersk to Launch Carbon Neutral Cargo Ship in 2023

Maersk to Launch Carbon Neutral Cargo Ship in 2023

March 26, 2021

Maersk is the largest container shipping company in the world.  The company plans to launch the first carbon neutral cargo ship in 2023.  The company has plans to be carbon neutral by 2050.

The issue is that this new vessel will operate on methanol produced from sustainable biomass or renewable sources.  Critics point out that biofuels are not a scalable fuel solution at this time.

Mass adoption of biofuels may not be the answer given this would lead to water scarcity and threaten food security.


Video Spotlight: 


This post is based on the CNN article, Maersk has found a way to clean up shipping but there’s a catch, by Hannah Ziady,  February 18, 2021, and the YouTube videos in the Spotlight. Image source: Chris Troch/Shutterstock

Discussion Questions:

1. How could biofuel sourcing be improved without putting further pressure on water resources?

Guidance: Students should perform an internet search for information Continue reading

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Location Moved RH From Quirky to Luxury

Location Moved RH From Quirky to Luxury

March 25, 2021

Homeware store RH has built its brand on luxury multichannel retail offerings.

Location is key to establishing luxury. Historic buildings with large dramatic stores topped with upscale restaurants establish the brand identity.

RH also carries substantial inventory, as evidenced by large catalogs reminiscent of pre-internet days.


Video Spotlight: 


This post is based on the CNBC article, How once-quirky homeware store RH became a skyrocketing luxury stock, by Robert Ferris,  February 17, 2021, and the YouTube videos in the Spotlight. Image source: Shutterstock / AlexRoz

Discussion Questions:

1.  Describe how the servicescape at RH locations influences the service-profit chain.

Guidance: Students should observe that RH creates a leisurely shopping experience. The atmosphere is dramatic and luxurious.  The locations evoke a sense of history and elegance from days gone by.  The restaurants allow for a longer shopping day making a trip to RH an experience to enjoy rather than endure.

Students should be directed to consider how they would feel as employees at Continue reading

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