Apple’s Location Decision Brings Jobs to Raleigh

Apple’s Location Decision Brings Jobs to Raleigh

Apple has chosen Raleigh, North Carolina to house a new campus that employs 3,000 people working on software engineering and machine learning technologies.

Apple is joining other technology companies, including Oracle, Google, and Amazon, in expanding its engineering operations to other cities outside its headquarters, to access a greater pool of engineering talents.

Video Spotlight: 

This post is based on the CNBC article, Apple will spend $1 billion to open 3,000-employee campus in North Carolina, by Kif Leswing, April 26, 2021, and the YouTube video in the Spotlight. Image source: Shutterstock / maximino

Discussion Questions:

1. What are the location factors that Apple considered in choosing North Carolina as the location for its engineering operations?

Guidance: The location factors that Apple considered include access to engineering expertise, costs of living, and community involvement.  By locating in North Carolina, Apple will have access to a wide pool of engineering talents from nearby universities.  The costs of living are lower in North Carolina than the Bay area.  Additionally, Apple’s new campus will provide 3,000 job opportunities in the community.

2.  What is the strategic significance of Apple’s decision to locate its new campus in North Carolina, from a supply chain perspective?

Guidance: The new campus in North Carolina will serve as a technology hub for Apple, focusing on software engineering and machine learning.  North Carolina’s research triangle area will be Apple’s source of engineering talents, supplying the much-needed human resources fueling its product innovations.


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