Wendy’s and DoorDash

December 28, 2017
Wendy’s and DoorDash

Article Title: Wendy’s will deliver your next Baconator through DoorDash

Author of Article: Mallory Locklear

Date of article: December 1, 2017

Source URL: https://www.engadget.com/2017/12/01/wendys-deliver-baconator-doordash/

Wendy’s has partnered with DoorDash to deliver food to customers’ homes, taking advantage of the trend for restaurants to add delivery to their offerings.

By partnering with DoorDash, Wendy is better able to compete with other fast food restaurants like Taco Bell, KFC, and McDonald’s as more and more fast food customers prefer having food delivered to their house in new ways using drones, self-driving cars, and robots.

Discussion Questions
1. What are the challenges of operating a fast food restaurant?

Guidance: Discussion may focus on speed of delivery, labor intensiveness, capital intensiveness, and demand fluctuation.

2. How does Wendy’s partnership with DoorDash meet the challenges of operating a fast food restaurant?

Guidance:  Two key benefits: lower overhead and faster delivery by partnering with DoorDash to operate as a “virtual” restaurant


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