For the fast food industry, 2019 will go down as the year of the Chicken Sandwich War.
It started on August 12, 2019 when Popeyes introduced a new chicken sandwich. What first appeared to be another in a long line of additions to fast food menus quickly escalated. Fueled by several tweets back and forth between Popeyes and Chick-fil-A, plus critics and others raving about the new sandwich, Popeyes experienced long lines and large increases in sales.
Unfortunately, Popeyes quickly ran out of chicken sandwiches nationally. The demand was too great for its supply chain to handle. Restaurants stopped serving the chicken sandwiches and waited for their supply chain to catch up.
On National Sandwich Day (Sunday, November 3, 2019) Popeyes re-introduced its chicken sandwich. This, coupled with Chick-fil-A social media promoting National Sandwich Day that happened to fall on a Sunday when its restaurants are closed, created quite a stir. Customers flocked to Popeyes to try out the chicken sandwich. Many had missed the opportunity during the original introduction.
It appears that the Chicken Sandwich Wars will continue into 2020. Chicken sandwiches are still growing in popularity, and competitors Continue reading