McDonald’s Focus: Digital and Drive-Thru

McDonald’s Focus: Digital and Drive-Thru

January 20, 2021

McDonald’s had been losing customers before the pandemic hit.

The increased emphasis on drive-thru delivery speed across the fast-food industry is a major point of competition.  McDonald’s is already behind Burger King, Taco Bell and KFC, according to SeeLevel HX’s 2020 drive-through report.

McDonald’s had previously simplified its menu to promote speed of service. This change decreased wait time by 30 seconds on average.  Now, McDonald’s is moving to test three new features: express lines for customers who place digital orders ahead of time, dedicated pickup spots, and automated ordering.


Video Spotlight: 


This post is based on the CNN article, McDonald’s has a plan to make its drive-thrus faster, by Danielle Wiener-Bronner, November 11, 2020; the Motley Fool article, Better Buy: McDonald’s vs. BJ’s Restaurants, by Leo Sun, January 13, 2021; and the YouTube videos in the Spotlight. Image source: payphoto/123RF

Discussion Questions:

1. Explain whether delivery speed for McDonald’s is an order qualifier or an order winner.

Guidance Continue reading

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Amazon One Lets You Pay With Your Hands

Amazon One Lets You Pay With Your Hands

December 1, 2020

How you pay for your items in retail stores is changing.

Walmart is promoting the use of its app to create a contactless payment.  Simply scan your items at any checkout lane, and then use the app on your smartphone.  Hold your phone over the QR code on the register and the app will bill your credit, debit, or gift card.  This helps create a hands-free payment.

Amazon is taking contactless payment one step further.

With the introduction of Amazon One, you no longer need your wallet or smartphone.  Simply hold your hand over a scanner, and you’re identified through the use of biometrics which are linked to your credit or debit card to pay for your purchases.

Amazon has introduced this technology at two of its Amazon Go stores.  The plan is to introduce it at additional Amazon Go stores, and to make it available to other retailers.


Video Spotlight: Amazon One: an easier way through your day (Sept 29, 2020, amazon)


This post is based on the Texarkana Gazette article, The Midas Touch: Amazon Imagines A World Where You Pay with Your Hand. Privacy Experts Aren’t So Sure, Continue reading

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Ready to Ration Care in Utah

Ready to Ration Care in Utah

 

After numerous warnings, Utah hospitals are preparing to ration care.

With soaring numbers of coronavirus cases, Utah hospitals have seen their ICUs reach dangerously high occupancy levels and have been forced to do the unthinkable: prepare to ration care. Under the Utah Crisis Standards of Care, protocols for deciding who gets ICU space or ventilators aim at doing the greatest good for the greatest number. In other words, some patients will have to be sacrificed to make room for others with better prospects of survival. It is hoped that the chilling guidelines will persuade Utahns to be more vigilant about limiting the spread of the virus.

 


Video Spotlight: Shortage of ICU Resources in Utah


This post is based on The Salt Lake Tribune article, Utah’s Hospitals Prepare to Ration Care as a Record Number of Coronavirus Patients Flood Their ICUs, by E. Alberty and S.P. Means, October 25, 2020, and the YouTube video, A Utah Infectious Disease Doctor on His State’s Coronavirus Crisis , by PBS NewsHour, October 26, 2020. Image source: Pordee_Aomboon / Shutterstock.

Discussion Questions:

1. What are the factors contributing to the high occupancy rates of ICUs? Why is it difficult to Continue reading

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