C.F. Martin Awarded B Corp Status

C.F. Martin Awarded B Corp Status

October 3, 2018

C.F. Martin has manufactured guitars and string instruments for over 185 years.  The company is the first musical instrument company to receive B Corp certification.  B Corp is awarded to companies that have a positive impact on society and the environment “focusing just as much on people and the planet as they do profit”.

This post is based on the Digital Music News article, C.F. Martin Becomes the First Instrument Manufacturer to Receive ‘B Corp’ Status, by Ashley King, September 5, 2018. Image source: Westend61/Getty Images.

Discussion Questions:

1. How does B Corp help focus C.F. Martin on the triple bottom line? How is this a potential order winner?

Guidance: Students should review the triple bottom line and order qualifier/winner concepts.  Ask students to do a quick internet search on B Corp standards and C.F. Martin.  Students can then discuss the questions.

2. How would you integrate triple bottom line information for C.F. Martin into a balanced scorecard?

Guidance: Have the class review the balanced scorecard concept.  Student teams could then create a balanced scorecard and compare answers.  Next, ask the students how difficult it may be to sell this Continue reading

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Apple: Clean Energy Leader

Apple: Clean Energy Leader

Apple is sourcing 100% renewable energy to power its facilities, including its headquarters in California, its data centers, and retail stores in 43 countries.

The sources of renewable energy are solar, wind, biogas fuel cells, and micro-hydro generation systems that use turbines in free-flowing waterways to supply clean energy.

In addition, 23 of its manufacturing partners will be producing Apple products with 100% clean energy.  In so doing, Apple establishes itself as the leader in 100% reliance on clean energy to power all production across its supply chain.

This post is based on the ABC News article, Apple’s headquarters, facilities now powered by 100 percent renewable energy, by Andrea Miller, April 12, 2018. Image source: Shutterstock / Ververidis Vasilis.

Discussion Questions:

1. What is the significance of Apple’s effort in sourcing 100% renewable energy to power its facilities?

Guidance: Apple’s internal operations are sustainable; Apple is joining with other technology companies such as Google, Facebook, and Microsoft in mitigating energy security, climate, and air pollution health issues associated with fossil fuels

2. What is the significance of Apple’s effort in having its manufacturing partners commit to producing Apple products with 100% clean energy?

Guidance: Apple’s Continue reading

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