Ford is developing a program with Postmates to offer food delivery using self-driving cars.
Ford made waves in February 2018 with news of its self-driving service in Miami-Dade County, Florida.
Inside the self-driving cars are lockers of different sizes to accommodate food and/or other products to be delivered to customers on the same route. Customers will receive a text with an access code to retrieve their order from a designated locker when the delivery arrives. The program is set to be operational in 2021.
This post is based on the Fortune.com article, Ford Is Working on a Self-Driving Delivery Service with Postmates, by Erin Corbett, June 1, 2018; and the YouTube video Miami: The First Proving Ground for Ford’s Self-Driving Service, February 27, 2018. Image source: Shutterstock / Scharfsinn.
1. What are the implications of Ford’s investment in self-driving cars for food delivery from an operations management perspective?
Guidance: This question could be moved in multiple directions, from using the move to position itself as an industry leader in innovative design and production of self-driving cars, to expanding the demand for self-driving cars and applications for driverless vehicles, to increasing its competitiveness Continue reading