GM and Navistar Partnership Is Fueled by Hydrogen

GM and Navistar Partnership Is Fueled by Hydrogen

GM is providing hydrogen fuel cells for a fleet of Navistar Inc.’s semi trucks.

J.B. Hunt Transport, Inc., will run the fuel-cell powered trucks on dedicated routes in 2022. The hydrogen is sourced from One H2 Inc.  These companies’ collaboration is making zero-emission long-haul transportation a reality.


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This post is based on the Detroit News article, GM partnering with Navistar on hydrogen fuel cell semi trucks, by Kalea Hall, January 27, 2021, and the YouTube video in the Spotlight. Image source: Comstock Images / Alamy

Discussion Questions:

1.  Why are GM, Navistar, One H2, and J.B. Hunt collaborating in developing fuel-cell powered semi trucks?

Guidance: The fuel-cell powered semi truck represents an ecosystem solution for zero-emission long-haul transportation.  It also demonstrates the companies’ commitment to environmental sustainability as a collective effort.

2.  What supply chain roles do GM, Navistar, One H2, and J.B. Hunt play in developing fuel-cell powered semi trucks?

Guidance: GM will supply the Hydrotec fuel cell power cubes as well as thermal and power management systems for Navistar’s semi trucks.  One H2 Continue reading

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McDonald’s Focus: Digital and Drive-Thru

McDonald’s Focus: Digital and Drive-Thru

January 20, 2021

McDonald’s had been losing customers before the pandemic hit.

The increased emphasis on drive-thru delivery speed across the fast-food industry is a major point of competition.  McDonald’s is already behind Burger King, Taco Bell and KFC, according to SeeLevel HX’s 2020 drive-through report.

McDonald’s had previously simplified its menu to promote speed of service. This change decreased wait time by 30 seconds on average.  Now, McDonald’s is moving to test three new features: express lines for customers who place digital orders ahead of time, dedicated pickup spots, and automated ordering.


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This post is based on the CNN article, McDonald’s has a plan to make its drive-thrus faster, by Danielle Wiener-Bronner, November 11, 2020; the Motley Fool article, Better Buy: McDonald’s vs. BJ’s Restaurants, by Leo Sun, January 13, 2021; and the YouTube videos in the Spotlight. Image source: payphoto/123RF

Discussion Questions:

1. Explain whether delivery speed for McDonald’s is an order qualifier or an order winner.

Guidance Continue reading

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Pandemic Speeds the Transition to Virtual Queuing

Pandemic Speeds the Transition to Virtual Queuing

January 10, 2021

Will queues become a thing of the past?

Realistically, some queues will still exist post-pandemic, but many that go virtual now for health and safety reasons may stay virtual for efficiency’s sake later on.

Technology is becoming an invaluable tool in keeping customers safe, whether they are waiting to enter a favorite pub, spending time in airports, or seeking urgent care.  Magnetic queuing grids, timed-entry passes, and virtual lines are making waiting safer, more efficient, and more pleasant, and it appears that they are here to stay.


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This post is based on The Atlantic article, The pandemic could end waiting in line, by Elissaveta M. Brandon, October 28, 2020; the Cinema Blend article, How Waiting In Line Works At Disney World During The Pandemic, by Mack Rawden, November 11, 2020; and the YouTube videos in the Spotlight. Image source: Peeradontax/Shutterstock

Discussion Questions:

1. What applications of virtual queues are being used to better manage Continue reading

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