VW Partners with Amazon Web Services

VW Partners with Amazon Web Services

Volkswagen (VW) is in partnership with Amazon Web Services to link more than 120 VW factories to 1,500 suppliers and 30,000 plants worldwide via a cloud-based software and data portal.

The “industrial cloud” digitizes factory processes from stamping to painting to maintenance.  Supplier partners use an app store approach to share and contribute software applications.  Amazon provides support services, including data analytics and computing.


Video Spotlight: VW and Amazon team up to create an industrial cloud (Mar 28, 2019, Arirang News)


This post is based on the IT News article, VW sees Amazon-built ‘industrial cloud’ as future B2B marketplace, by Paul Lienert, July 24, 2020, and the YouTube video in the Spotlight. Image source: Shutterstock / vectorfusionart

Discussion Questions:

1.  What are the strategic implications of VW’s industrial cloud?

Guidance: The industrial cloud integrates VW factories with its suppliers and plants to digitize processes and improve supplier relationships.  The cloud technology better positions VW to compete on responsiveness, quality, and flexibility.

2. What role does VW’s industrial cloud play in its supply chain operation?

Guidance: The industrial cloud enables VW to address the barriers to integration of suppliers by sharing data Continue reading

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Going Touchless at Dallas-Fort Worth Airport

Going Touchless at Dallas-Fort Worth Airport

July 26, 2020

Effective operations is not just about doing things right, it’s about doing the right things.  Dallas-Fort Worth Airport (DFW) has emerged as the busiest airport in the world with the recent collapse in air travel due to the coronavirus.  These unexpected conditions have required a sharp and timely pivot for long-planned capital and operating plans.

DFW has the advantage of being both the home base and major hub of one of the world’s largest air carriers, American Airlines.  In addition to the summer ramp up in flights (though still substantially off the usual activity for this time of year), airlines have implemented their own changes by relying on more hub and spoke operations requiring less overall flights routing through central hubs.

DFW is responding to the “new normal” by emphasizing sanitation measures and moving to a more self-service model in luggage check-in and boarding.  Technology is being applied to expedite these changes and simultaneously increasing efficiency (with a 20% reduction in operating costs expected).

This quick response and re-focus of competitive priorities has allowed DFW to maintain and to improve its ability to serve both airlines and wary customers.


Video Spotlight: American Airlines to Lift Continue reading

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Amazon’s Warehouse Wearables Promote Worker Safety

Amazon’s Warehouse Wearables Promote Worker Safety

July 20, 2020

Amazon is testing a wearable device that will alert warehouse workers when they are violating social distancing rules.  In addition, Amazon is experimenting with cameras equipped with social distancing software to improve safety.

The data collected from these technologies will help with contact tracing if the need arises.  Amazon has already made some workers responsible for monitoring social distancing for warehouses nationwide in an effort to minimize virus spread.


Video Spotlight: 


This post is based on the CNBC article, Amazon is testing a wearable device that lights up and beeps when warehouse workers get too close to each other, by Annie Palmer, June 16, 2020, and the YouTube videos in the Spotlight. Image source: Trio Images/Getty Images

Discussion Questions:

1.  What are the additional benefits to Amazon by improving worker safety?

Guidance: Students may want to review the Triple Bottom Line and focus on the social and environmental aspects related to this situation, and explore the ergonomics involved in wearing an extra device.  Student discussion should include the ability to keep the Continue reading

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