Mars Wrigley Confectionery is planning to spend $1 billion over 10 years to ensure responsible sourcing of its cocoa supply by 2025. Mars and eleven other cocoa buyers are working to increase sustainable business practices for cocoa farmers in a responsible manner.
The plan is to use GPS mapping to insure cocoa supplies do not come from protected rain forests and to work directly with farmers to increase productivity and find ways to increase their income.
Fifty percent of Mars’ cocoa is currently certified by Rainforest Alliance and Fairtrade. Mars wants to do more to improve the lives of farmers by paying more for responsibly sourced cocoa. The company will also work with communities and governments to combat child labor practices.
A key issue is that cocoa production has been dwindling over the last decade in part due to farmers’ low income. Cocoa buyers fear that farmers will turn to more lucrative cash crops and further reduce the supply of cocoa.
This post was co-authored by David Little, Ph.D., and Anita Lee-Post, Ph.D. It is based on the Supply Chain Dive article, Mars will invest $1B to fix ‘broken’ cocoa supply chain, by Continue reading