C.F. Martin Awarded B Corp Status

C.F. Martin Awarded B Corp Status

October 3, 2018

C.F. Martin has manufactured guitars and string instruments for over 185 years.  The company is the first musical instrument company to receive B Corp certification.  B Corp is awarded to companies that have a positive impact on society and the environment “focusing just as much on people and the planet as they do profit”.

This post is based on the Digital Music News article, C.F. Martin Becomes the First Instrument Manufacturer to Receive ‘B Corp’ Status, by Ashley King, September 5, 2018. Image source: Westend61/Getty Images.

Discussion Questions:

1. How does B Corp help focus C.F. Martin on the triple bottom line? How is this a potential order winner?

Guidance: Students should review the triple bottom line and order qualifier/winner concepts.  Ask students to do a quick internet search on B Corp standards and C.F. Martin.  Students can then discuss the questions.

2. How would you integrate triple bottom line information for C.F. Martin into a balanced scorecard?

Guidance: Have the class review the balanced scorecard concept.  Student teams could then create a balanced scorecard and compare answers.  Next, ask the students how difficult it may be to sell this Continue reading

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Re-inventing Lego Bricks for a New Generation

Re-inventing Lego Bricks for a New Generation

September 19, 2018

Lego has vowed to remain innovative while producing the same 86-year-old product.

Long-time favorites among children all over the world, Lego bricks have made successful appearances in movies and in video games to attract new generations. Despite the longevity of the legendary toys on the marketplace, Lego wants to cement its image as an educator by producing an environmentally friendly product.

Lego bricks are made of durable, safe, polished, and colorful petroleum-based plastic. The search for a plant-based alternative has proven challenging, but Lego is determined to keep trying.


Video Spotlight: Lego to launch sustainable bricks made from sugar cane


This post is based on the New York Times article, Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing), by S. Reed, August 31, 2018; and the YouTube video, Lego to launch sustainable bricks made from sugar cane, by Dezeen, March 5, 2018. Image source: Cr-Management GmbH & Co. KG/Getty Images.

Discussion Questions:

1. Which one(s) of the Three Rs does Lego pursue in its current manufacturing operations? How would you characterize the company’s carbon footprint?

Guidance: Review the three Rs: reduce, reuse, recycle. Currently, Lego reduces its use of petroleum-based plastic by using Continue reading

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