Nestle Cracks Down on Deforestation

Nestle Cracks Down on Deforestation

October 7, 2018

To guarantee its global palm oil supply chain is deforestation-free by 2020, Nestle will use Starling’s satellite service.

Starling will provide year-round monitoring of land and forest coverage changes.  Non-compliant suppliers will be suspended from doing business with Nestle.  The progress of Nestle’s responsible sourcing practices will start with palm oil and extend to cover pulp and paper supply chains.


Video Spotlight: How Starling supports Nestle in monitoring their forest impact


This post is based on the FoodBev.com article, Nestlé to use Starling satellite service to monitor deforestation, by Martin White, September 14, 2018; and the YouTube video, How Starling supports Nestle in monitoring their forest impact, by Airbus Defense and Space, December 1, 2017. Image source: luoman/Getty Images.

Discussion Questions:

1. How does Nestle deliver a 100% deforestation-free promise in its global palm oil supply chain?

Guidance: Nestle will use Starling’s satellite monitoring service to ensure there is no change in land and forest coverage in areas where it sources its palm oil.  Nestle will suspend non-compliant suppliers and disclose all relevant information on their Transparency Dashboard website.

2. What is the significance of Nestle’s responsible sourcing practices from an operations Continue reading

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C.F. Martin Awarded B Corp Status

C.F. Martin Awarded B Corp Status

October 3, 2018

C.F. Martin has manufactured guitars and string instruments for over 185 years.  The company is the first musical instrument company to receive B Corp certification.  B Corp is awarded to companies that have a positive impact on society and the environment “focusing just as much on people and the planet as they do profit”.

This post is based on the Digital Music News article, C.F. Martin Becomes the First Instrument Manufacturer to Receive ‘B Corp’ Status, by Ashley King, September 5, 2018. Image source: Westend61/Getty Images.

Discussion Questions:

1. How does B Corp help focus C.F. Martin on the triple bottom line? How is this a potential order winner?

Guidance: Students should review the triple bottom line and order qualifier/winner concepts.  Ask students to do a quick internet search on B Corp standards and C.F. Martin.  Students can then discuss the questions.

2. How would you integrate triple bottom line information for C.F. Martin into a balanced scorecard?

Guidance: Have the class review the balanced scorecard concept.  Student teams could then create a balanced scorecard and compare answers.  Next, ask the students how difficult it may be to sell this Continue reading

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