3D-Printing Cars in China

3D-Printing Cars in China

April 8, 2018

LSEV will be the world’s first car made almost entirely with 3D-printing, and it’s due to go on sale in late 2019.

Priced around $10,000, the LSEV has a top speed of 43 mph, and can travel 93 miles before needing to be recharged.   The vehicle is being made in a joint venture between a Chinese Polymaker company and an Italian-based manufacturer, X Electrical Vehicle (XEV).

Both a postal service company and a car sharing service have already pre-ordered 7,000 of the LSEV. Some experts predict that electric vehicles may make up 35 percent of global new car sales by 2040.

This post is based on the Star article, World’s first 3D-printed car due on roads in 2019, by the TechNews team, March 26, 2018, and the Ecowatch article, Bringing the LSEV to Life – The 1st Mass Produced 3D Printed Car, by Lorraine Chow, March 19, 2018. Image sources: Izabela Habur/E+/Getty Images.

Discussion Questions

1. How does the product design of the LSEV support the manufacturer’s low cost strategy?

Guidance:  It’s one thing to say, “Let’s have a cost leadership, or low-cost, operations strategy.”  It is another to design a Continue reading

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Levi’s, Lasers, and Reduced Lead Time

Levi’s, Lasers, and Reduced Lead Time

Levi’s Project FLX uses lasers to give its jeans the worn-in finish.  The technique is not only faster but also more environmentally responsible as it cuts the finishing time from minutes to seconds and involves less chemical formulations.  As a result, the lead time for decisions on jeans is shortened, which allows for on-demand manufacturing and local production.

This post is based on the Engadget article, Levi’s uses lasers to give your jeans an eco-friendly finish, by Jon Fingas, March 5, 2018. Image sources: kadmy/Getty Images and C Squared Studios/Getty Images.

Discussion Questions

1. What are the strategic implications of Levi’s Project FLX with respect to product design?

Guidance: Reduces finishing time and cost; lower environmental impact because fewer chemicals are used; technological innovation means that lasers replace a previously labor- and time-intensive finishing process.

2. What makes Levi’s Project FLX a technological innovation in jean manufacturing?

Guidance: Laser technology automates the labor intensive “worn-in” finishing process, saving production and lead time.  It also allows custom-designed jeans, on-demand manufacturing and local production.

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