Hershey’s Sustainable Kisses

Hershey’s Sustainable Kisses

April 15, 2018

Hershey hopes its commitment to spend $500 million dollars through 2030 to promote the sustainable sourcing of cocoa will sweeten its image with consumers and help improve the productivity of small farmers in Ghana and the Ivory Coast.

This is in line with with similar moves to source sustainably by companies ranging from Starbucks to Unilever.  Last year, Hershey bought more than 75 percent of its cocoa from certified and sustainable sources, and it’s on track to move that to 100 percent by 2020.

This post is based on the Bloomberg article, Hershey To Spend $500 Million Making More Sustainable Kisses, by Marvin G. Perez and Emily Chasen, April 3, 2018. Image sources: CHOATphotographer/Shutterstock and Shutterstock / Christopher S. Howeth.

Discussion Questions

1. What is driving the changes towards sustainable sourcing at companies like Hershey and Starbucks?

Guidance: More and more, consumers prefer to do business with companies that practice sustainable sourcing of supplies and ethical treatment of workers.  In addition, leadership in many companies also hold these same values themselves.  Thus, from an operations standpoint, having a low cost strategy may take a back seat to a strategy which includes the sustainable Continue reading

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Ten Million Dollar Cup

Ten Million Dollar Cup

April 9, 2018

Starbucks has been working on sustainability from “bean to cup.”  Now they are focusing on the cup.

Unsatisfied with their results on an environmentally friendly cup design, Starbucks has turned outside of their firm with a $10 million dollar challenge.  Partnering with Closed Loop Partners, the goal is to develop the next generation coffee cup that skips the landfill and either decomposes or is recycled.

The problem is that over 600 billion coffee cups are consumed each year.  Starbucks alone uses over 6 billion.  Because of the plastic lining used in the current design, the cups are difficult to recycle and take approximately 20 years to decompose.

This doesn’t fit with the company’s corporate sustainability goals.  In 2010, Starbucks set a goal to have 100% of its cups being reusable or recyclable by 2015.  They didn’t achieve this goal.  Only a handful of cities can recycle their cups, and only 10% of the cups’ material is from post-consumer recycled fiber.

Thus, the $10 million challenge has been announced to move their sustainable cup goals forward.

This post is based on the MSN/CNN article, Starbucks offers $10 million for ideas on a better cup Continue reading

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