Virgin Hyperloop: First New Mass Transport in 100 Years?

Virgin Hyperloop: First New Mass Transport in 100 Years?

March 2, 2021

Jay Walder, CEO of Virgin Hyperloop, is in the news again, this time pitching the idea of a 43-minute commute from San Francisco to Los Angeles.

A new concept video accompanies images of what customers of the future can expect.  Walder envisions this technology being used primarily for “short haul” routes for both passengers and cargo, and touts it as the first new form of mass transportation in 100 years.


Video Spotlight: 


This post is based on the Fox Business article, Virgin Hyperloop reveals passenger experience on high-speed trains, by Ann Schmidt, February 3, 2021, and the YouTube videos in the Spotlight. Image source: Amy Johansson/Shutterstock

Discussion Questions:

1.  In what phase of the product life cycle are hyperloops?

Guidance: Hyperloop technology is in the earliest introductory phase. This is a time when a lot of money needs to be invested in developing the product, introducing it and its uses, and marketing its potential.

A number of different companies and business leaders are in a race Continue reading

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Barnes and Noble CEO Decentralizes Purchasing

Barnes and Noble CEO Decentralizes Purchasing

February 15, 2021

Breathing life back into bookstores is a passion of James Daunt, the latest in a string of CEO’s tasked with helping Barnes & Noble make a comeback.

Daunt’s strategy centers around decentralized purchasing and granting store managers freedom to choose a look and feel that caters to local residents and draws customers in.  He is fighting for the future of brick and mortar booksellers and is determined to win.


Video Spotlight: 


This post is based on the Fox Business article and video, Barnes & Noble’s new boss tries to save the chain – and traditional bookselling, by Jeffrey A. Trachtenberg, December 5, 2020; the Forbes article, Will Barnes & Noble’s Next Chapter Be Its Last?, by Russell Raath, February 9, 2021; and the YouTube videos in the Spotlight. Image source: PIXTAL/AGE Fotostock

Discussion Questions:

1.  How do Daunt’s new purchasing policies differ from those of the past?

Guidance: The strategies that grew Barnes & Noble into a huge success Continue reading

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The Case of the Disappearing Daigou

The Case of the Disappearing Daigou

January 10, 2021

Disappearing daigou are causing sales in Australia to plummet in key industries like infant formula, personal care and beauty, and nutritional supplements.

Daigou in Australia are personal shoppers who ship products to China. In this multi-billion dollar industry, millions in revenue have been lost by dairy and supplement brands because of changes precipitated by the pandemic.  Australian baby formula companies like Bubs, Nuchev, and A2 join others in daigou-driven markets to find new distribution strategies to get their products into the hands of Chinese consumers.

Pandemic-related issues are causing major shifts in this dynamic market and how it operates.


Video Spotlight: 


This post is based on the ABC News Australia article, Chinese personal shoppers and Australian brands devastated by impact of coronavirus, by Bang Xiao, October 17, 2020; the Sydney Morning Herald article, A2 Milk to boost direct China sales as daigou market sours, by Dominic Powell, December 18, 2020; the AFR article, Disappearing daigou pull rug from Bubs and Nuchev (requires subscription), by Simon Evans, November 3, 2020; and the YouTube video in the Spotlight. Image source: Continue reading

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