Zombie Skittles Thriller

Zombie Skittles Thriller

Preparing for Halloween is a two-year affair for Mars Wrigley.

To ensure a lucrative Halloween season, the candy maker devotes considerable time and resources to launch attractive, new products. Because buying candy tends to be an impulsive purchase the rest of the year, the recipe for a successful season is to extend it for several months and spark curiosity with mystery flavors.


Video Spotlight: Production of Skittles


This post is based on the CNN.com article, How the Maker of Skittles and M&Ms Gets Ready for Halloween, by D. Wiener-Bronner, October 30, 2019, and the YouTube video, How Skittles Are Madeby Food Insider, April 9, 2018. Image source: McGraw-Hill Education/David Planchet.

Discussion Questions:

1. How does Mars Wrigley make “old” Skittles new again for Halloween?

Guidance: Review the product life cycle stages. First introduced in the US in 1979, Skittles are a very mature product. To maintain interest in the product, Mars Wrigley slightly changed the design for Halloween and added Zombie Skittles to the usual rainbow. As planned, the odd flavor of the new Skittles piqued customers’ curiosity. The excitement translated into engagement on social media, which is essentially free publicity for the product.

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Y’all, It’s Back: Popeyes’ Chicken Sandwich

Y’all, It’s Back: Popeyes’ Chicken Sandwich

November 4, 2019

Popeyes Louisiana Kitchen announced that its chicken sandwich would return on Sunday, November 3, 2019.  The company also released a simple ad called “Open Sunday” to announce its availability.

Sunday, November 3rd is important in two ways.  First, it is National Sandwich day.  What better day to re-introduce a very popular sandwich.  Second, it’s a reminder to customers that one of its main competitors–Chick-fil-A–is not open on Sundays. In its 20-second ad, a highway sign shows Chick-fil-A’s “Closed Sunday” tag; an “Open Sunday” tag is added for Popeyes.

The original release of the sandwich, in August 2019, went viral after a twitter war with Chick-fil-A.  The twitter war eventually grew to include many other restaurants’ chicken sandwiches.  For Popeyes, the response was overwhelming. Inventory that had been forecast to last two months ran out in two weeks, and the chain had to temporarily remove the sandwich from its menu.


Video Spotlight: Open Sunday


This post is based on the Thrillist article, Popeyes Just Revealed When Its Chicken Sandwich Is Coming Back, by Kat Thompson, October 28, 2019, and the YouTube video, Open Sunday, by Popeyes Louisiana Continue reading

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UPS Wins the Race for Drone Deliveries

UPS Wins the Race for Drone Deliveries

October 18, 2019

Logistics master UPS has won the race to be the first Part 135 Standard certified operator of a drone airline.  This certification means UPS does not have size or scope limitations on its drone airline operations.

October 14 marked UPS Flight Forward’s first drone delivery flight under its new FAA certification, delivering medical supplies to WakeMed’s hospital campus in Raleigh, North Carolina. UPS’s certification allows its fleet to have as many drones and remote operators as it wishes, payloads in excess of 55 pounds, and permission to fly out of the line of sight both day and night.


Video Spotlight:


This post is based on the Robotics and Automation News article, UPS attains FAA’s first full approval for drone airline, by David Edwards, October 9, 2019, and the YouTube videos, UPS CEO David Abney on upcoming drone deliveries, by CNBC, October 1, 2019, and UPS wins approval to operate nationwide fleet of drones, by CNBC, October 2, 2019. Image source: Shutterstock/Mopic

Discussion Questions:

1. How did UPS position itself to be the first company granted the Part 135 Continue reading

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