Dressed for Success in the Gaming World

Dressed for Success in the Gaming World

Two young female graduates from the Parsons School of Design went where no other sports apparel company had gone before: the world of esports.

Their attention to detail from design to promotion of the finished product gained them the respect of top gamers, thereby giving them great visibility in a market that was rather obscure until recently. Already established as the leader in esports apparel, their company, Ateyo, is poised to grow with the industry.


Video Spotlight: Watch Ateyo’s co-founders describe their products


This post is based on the Forbes article, Building the Nike of Esports: Meet the Female Founders Who Mastered the Art of Apparel Manufacturing, by C. Feiger, April 23, 2019; and the YouTube video, Ateyo’s Co-Founders!, by Ateyo, April 17, 2018. Image source: Shutterstock / Gorodenkoff

Discussion Questions:

1. How did Ateyo become a leader within esports? What are the order winners and qualifiers in its operations strategy?

Guidance: Ateyo was the first company to enter the market. As first mover, the company quickly established brand recognition and loyalty before major competitors entered the market. The order winners are 1) quality (high performance in terms of design tailored to gamers, fabric, Continue reading

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Fish Leather Is High Fashion

Fish Leather Is High Fashion

May 20, 2019

Fish skins are being transformed into high-fashion pieces!

Europe’s only fish tannery, Iceland’s Atlantic Leather, produces about one ton, or 10,000 skins, of fish leather each month.

All fish come from sustainable sources, and the tannery uses hydro and geothermal power to run its facility.  All water is reused eight or nine times during the production process.  In addition, natural, non-polluting dyes color the skins, which are then transformed into purses, shoes, belts, and other high-end fashion by some of Europe’s top designers.

Fish leather holds potential as a substitute for leather from endangered species like snakes and alligators.


Video Spotlight:Uneins X Atlantic Leather Iceland


This post is based on the Bloomberg article, Meet the fish leather pioneers, by Beth Timmins, May 1, 2019; and the YouTube video, Uneins X Atlantic Leather Iceland, by ilshll, August 4, 2017. Image source: NorthStar203/Getty Images

Discussion Questions:

1. How might fish leather help improve the livelihood of fishing communities?

Guidance: While fish leather currently represents only 1% of total leather production, it holds promise as a way to improve the livelihood of fishing communities by creating an industry from a major by-product without cutting into Continue reading

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Unilever Shares the Right to Shower

Unilever Shares the Right to Shower

May 13, 2019

There are over half a billion homeless people in the United States. Socially conscious and sustainability-focused Unilever is launching a new product line to draw awareness and raise funds to help.

The new product line, “Right to Shower“, is a lineup of soap and body wash with scents named dignity, hope, joy, and strength.  It affords those same attributes to the homeless through improved health via cleanliness.

In 2019, 100% of all profits from the line will be donated to help build mobile shower units for the homeless in partnership with essential service provider Lava Mae.


Video Spotlight: The Right to Shower


This post is based on the Business Insider article, This new brand from Unilever is donating 100% of its profits in 2019 to bring mobile shower units to homeless communities, by Remi Rosmarin, April 29, 2019; and the YouTube video, The Right to Shower, by Unilever, January 28, 2019. Image source: Shutterstock / Grigvovan

Discussion Questions:

1. Why would Unilever opt to donate all, rather than a portion, of its profits from the product line to this initiative?

Guidance: Unilever has a history and culture steeped in improving the hygiene and Continue reading

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