Fake Meat: Even a Chef Can be Fooled

Fake Meat: Even a Chef Can be Fooled

Making tasty fake meat is both an art and a science, and a new production method is key to mimicking protein in a precise fashion.

From aligning the plant fibers in look-alike muscles to creating satisfying texture and taste, plant-based food production has reached a new level. No longer limited to vegetarians, the market has expanded to include even the most discerning foodies.


Video Spotlights:


This post is based on the Bloomberg article, The secret to making fake meat you want to eat, by M. Ellwood, September 13, 2018; the CNBC article and video, The fight against ‘fake meat’ has officially begun, by J. Urbi, February 23, 2018; and the YouTube video, Jaap Korteweg I am a Vegetarian Butcher TEDxEde 2014 Legendado V2, by talhovegetariano, December 1, 2014. Image source: Tomacco/Getty Images.

 

Discussion Questions:

1. What are the environmental forces that led to the creation of this product?

Guidance: Forces include societal trends (animal rights movement, growing appeal of vegetarianism), technology (new equipment), weak competition in high-quality fake meat market, and expanding consumer markets with potential for new Continue reading

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New York’s Oat Milk Shortage

New York’s Oat Milk Shortage

September 3, 2018

In 2016, New York City was introduced to Oat Milk. This environmentally friendly product has no added sugar, and less water.  However, its popularity has grown so fast that New York City has run out. Oatly, the company that makes Oat Milk, can’t keep up with demand.

It’s the second most popular milk alternative in Europe. Similar shortages have occurred in Sweden and the U.K.


Video Spotlight: The Latest Trend: Oat Milk


This post is based on the New Yorker article, Hey, Where’s My Oat Milk?, by Antonia Hitchens, August 6 and 13, 2018; and the YouTube video, The Latest Trend: Oat Milk, by The Doctors, April 4, 2018. Image source: © SDM IMAGES / Alamy.

Discussion Questions:

1. What operations management concepts should Oatly re-evaluate in regards to this shortage?

Guidance: Obviously, Oatly should look at their forecasting methods.  The company was unprepared for the rapid increase in Oat Milk’s popularity.  This would be a good place to talk about different types of forecasts.  One of the problems is that this is a new product.  As a result there is a lack of quantitative sales data.

Capacity planning would be Continue reading

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Chick-fil-A’s Chicken Shortage

Chick-fil-A’s Chicken Shortage

July 18, 2018

What happens when Chick-fil-A has no chicken?

In Texas, Chick-fil-A had to temporarily close two restaurants because an issue was characterized as a “delivery delay.”  This problem was much smaller than the KFC chicken shortage in the UK earlier this year, when almost all of its restaurants were shut down for lack of its key ingredient, but it none-the-less disrupted the organization’s operations in a very significant way.

In an unrelated issue, in mid-June, In-N-Out shut down in Texas due to an unspecified problem with the quality of its hamburger buns.

This post is based on the Inc.com article, Oh No, Chick-fil-A. First KFC, Then In-N-Out. Now You Too?, by Bill Murphy, Jr., June 30, 2018. Image source: Livingpix/Getty Images.

Discussion Questions:

1. How does this article pertain to operations strategy and the socio-cultural dimension of the external environment?

Guidance: While the causes behind these product shortages have not been clearly identified, the issue of stockouts may become more widespread in the future due to the shortage of qualified truckers in our nation.  Trucking is often viewed as a dangerous and difficult occupation, and companies are struggling to find enough drivers.  Even one cancelled or Continue reading

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