Amazon is expanding its physical retail footprint.
After putting other retailers out of business, it is pursuing a brick-and-mortar strategy in the grocery business, a sector known for razor-thin profit margins. It has also opened several physical bookstores at a time when Barnes & Noble, unable to compete with the digital retail giant, has been closing its own. The common element to an increasingly diversified portfolio of businesses is the Prime membership. In making its products and services ubiquitous, Amazon is becoming more of a lifestyle than just a retailer.
Video Spotlight: Amazon’s New, Full-Size Grocery Store
This post is based on the CNBC article, Amazon Just Opened a Cashierless Supermarket – Here Are All the Ways It’s Trying to Upend the Grocery Industry, by A. Palmer, February 25, 2020, and the YouTube video, Here’s A Look Inside Amazon’s First Full-Size Grocery Store, by CNBC Television, February 25, 2020. Image source: SEASTOCK/Shutterstock.
1. Why is Amazon increasing the number of its physical stores in areas where others have failed?
Guidance: Amazon has put a large number of retailers out of business. With enormous financial resources and weak competition, it can try different growth Continue reading