How GOJO Increased Capacity for Purell

How GOJO Increased Capacity for Purell

February 24, 2021

GOJO, the maker of the Purell hand sanitizers, is making investments to increase its capacity for current and future demand.

The COVID-19 pandemic has changed consumer attitudes towards higher hygiene expectations.  There is also a need for a safe environment to work and socialize when society re-opens.  The result is a 150% increase in demand for sanitizers.


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This post is based on the National Health Executive article, How GOJO is keeping pace with the changing landscape, by Matt Roberts, January 27, 2021, and the YouTube video in the Spotlight. Image Source: Shutterstock / bluedog studio

Discussion Questions:

1.  How is GOJO responding to the surge in hand sanitizer demand from a product design perspective?

Guidance: GOJO has changed its packaging. The formulation hasn’t changed, Purell still kill 99.99% of harmful germs, including coronavirus, but its sanitizers are now being sold in round bottles instead of its iconic square bottles.

2.  How is GOJO responding to the surge in hand sanitizer demand from a capacity planning perspective.

Guidance: GOJO increased its output capacity by shortening its supply lines, Continue reading

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Barnes and Noble CEO Decentralizes Purchasing

Barnes and Noble CEO Decentralizes Purchasing

February 15, 2021

Breathing life back into bookstores is a passion of James Daunt, the latest in a string of CEO’s tasked with helping Barnes & Noble make a comeback.

Daunt’s strategy centers around decentralized purchasing and granting store managers freedom to choose a look and feel that caters to local residents and draws customers in.  He is fighting for the future of brick and mortar booksellers and is determined to win.


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This post is based on the Fox Business article and video, Barnes & Noble’s new boss tries to save the chain – and traditional bookselling, by Jeffrey A. Trachtenberg, December 5, 2020; the Forbes article, Will Barnes & Noble’s Next Chapter Be Its Last?, by Russell Raath, February 9, 2021; and the YouTube videos in the Spotlight. Image source: PIXTAL/AGE Fotostock

Discussion Questions:

1.  How do Daunt’s new purchasing policies differ from those of the past?

Guidance: The strategies that grew Barnes & Noble into a huge success Continue reading

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Planning Capacity for Singapore’s Cruises to Nowhere

Planning Capacity for Singapore’s Cruises to Nowhere

February 11, 2021

Royal Caribbean tests the waters with “Cruises to Nowhere” from Singapore’s Marina Bay Harbor, hoping to give pandemic-weary, travel-starved customers an escape onboard.

Trips range in duration from two to four nights, making no stops in any ports of call. The cost of a three-night ticket begins at $374 per person.

Capacity is strictly limited, many safety and cleaning protocols are in place, and COVID testing is required before passengers set foot onboard.

Demand was higher than expected when the ship departed in December 2020. A false positive COVID test result derailed one cruise, but after this false start, the Quantum of the Seas has continued plying the waters.


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This post is based on the Straits Times article, Cruises to nowhere: Royal Caribbean’s Quantum of the Seas is 2nd ship to sail from S’pore, by Cheryl Teh, December 4, 2020; the CNN article, Passenger aboard cruise cut short by Covid scare doesn’t have virus, officials say, by Lilit Marcus, December 10, 2020; the Cruise Industry News article, Royal Caribbean Continue reading

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