The World Wildlife Fund-Australia has distributed a supply chain tool using blockchain that can help make tracking of food items transparent. The tool uses QR codes that are distributed to client corporations to facilitate tracking.
Video Spotlight: Bait to Plate: Using Blockchain in the Tuna Industry
This post is based on the Coin Telegraph article, WWF Launches Blockchain Tool to Track Food Along Supply Chain, by William Suberg, January 17, 2019; and the YouTube video, Bait-to-Plate: Using Blockchain in the Tuna Industry, by WWF-Australia, July 31, 2018. Image source: Westend61/Getty Images.
1. How does this supply chain tool for WWF-Australia promote social responsibility for corporations that choose to participate? How does this encourage non-participating firms to join the WWF-Australia supply chain tool?
Guidance: The first part of the question is to stimulate a review of the Triple Bottom Line. The challenge will be focused on the second question posed. Ask students to consider what pressures a non-participating firm may face in the long run, assuming the QR system becomes more commonly accepted by major food suppliers. How else can non-participating firms be encouraged to participate in this system? Are there Continue reading