Did Disney Forecast the Demand Drop For Galaxy’s Edge?

Did Disney Forecast the Demand Drop For Galaxy’s Edge?

August 22, 2019

Disney, worried about park overcrowding and negative guest experiences with the opening this summer of the Star Wars Galaxy’s Edge attraction, managed instead to kill off demand.

Ticket prices were higher, annual pass holders faced blackout dates, guests required reservations to ride the new Star Wars ride, and hotel prices went up in front of anticipated demand.  These plans were so “successful” in warding off an onslaught of guests that park attendance dropped three percent over the summer.

In addition, some guests may be holding off till the second Star Wars ride opens at the Anaheim Disneyland in January, while fans of the Orlando park are awaiting their first one at the end of this August.

Despite lower attendance, higher ticket prices contributed to a 10% jump in average guest spending, while hotels saw their occupancy rates increase from 86% to 88%.


Video Spotlight: WHAT’S HAPPENING with Star Wars Galaxy’s Edge?!


This post is based on the Business Insider article, Disney Discouraged “Star Wars” Fans From Visiting Its New Galaxy’s Edge Area, and Domestic Park Visits and Profits Dropped, by Theron Mohamed, August 7, 2019; the Fox News article, Disney CEO partially blames Star Wars land for Continue reading

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Orange juice to the rescue?

Orange juice to the rescue?

Worried about the flu? Drink orange juice.

Concern about the flu is being attributed to the 0.9% increase in orange juice sales in January.

This OJ increase is the first in nearly five years.  Sales have declined by about 50% since 2001, because the general public has shied away from drinks and juices in general to cut sugar and calories from their diets.

The perception of drinking orange juice to protect from the worst flu season in years is apparently strong enough to boost demand, despite the lack of scientific evidence to support the juice’s flu prevention benefit.

This post is based on the Business Insider article, Terrified Americans are rushing out to buy orange juice after abandoning the drink for years, by Kate Taylor, February 9, 2018.  Image source: Shutterstock / Vanatchanan.

Discussion Questions
1. How can the sudden surge in demand of orange juice be managed effectively?

Guidance: Since juice is based on agricultural production, it may require the length of a growing season to react to the increased demand. For orange juice producers, successful sales and operations planning is needed to balance anticipated demand with production (using an intermediate-range aggregate plan). In Continue reading

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