Wendy’s: Where’s the Beef?

Wendy’s: Where’s the Beef?

In the 1980s, Wendy’s ran a very successful advertising campaign with the now-famous phrase, “Where’s the beef?”

This phrase has taken on new meaning as just under 20% of the company’s restaurants are out of beef.  Obviously, this is a difficult problem as Wendy’s is famous for its hamburgers.

The problem traces its origins to meat processing plants that are shut down, or are shutting down due to problems with a large number of workers contacting coronavirus.  These shut downs are now impacting the operations of Wendy’s.

Video Spotlight: 

This post is based on the CNBC article, Nearly A Fifth of Wendy’s US Restaurants Are Out of Beef, Analyst Says, by Amelia Lucas, May 5, 2020; the NY Post article, Trump Says He’ll Call Wendy’s Executive to Help Fix Meat Shortage, by Bob Fredericks, May 6, 2020; and the YouTube videos in the Spotlight. Image source: Shutterstock / smirart

Discussion Questions:

1. Why was Wendy’s one of the first to be hit by the meat Continue reading