Like many other start-ups, Wag has been overwhelmed by its own success.
Wag is a dog-walking service that, like Uber, links pet owners and a network of walkers online. Launched in 2015, it seemed poised for rapid growth, especially after benefiting from an enormous injection of capital. However, growing pains started hurting the company, and it lost market share. Former employees put some of the blame on new management for failing to understand the company and develop a sound strategy.
Video Spotlight: Wag Dog Walking Review
This post is based on the CNN.com article, Dog-Walking Startup Wag Raised $300 million to Unleash Growth. Then Things Got Messy, by S.A. O’Brien, September 27, 2019, and the YouTube video, Wag Dog Walking Review – Wag App Review, by Red Pill Vegan, June 8, 2018. Image source: Brand X Pictures/Getty Images
1. What is Wag’s core business? Is the direction taken by top management consistent with the core business?
Guidance: Wag’s core business is taking the best care of people’s pets. Top management’s primary concerns seem to have shifted from a love for dogs to market growth with more walkers, centralized operations, and cost reductions. The Continue reading