Who Let the Dogs Out?

Who Let the Dogs Out?

Like many other start-ups, Wag has been overwhelmed by its own success.

Wag is a dog-walking service that, like Uber, links pet owners and a network of walkers online. Launched in 2015, it seemed poised for rapid growth, especially after benefiting from an enormous injection of capital. However, growing pains started hurting the company, and it lost market share. Former employees put some of the blame on new management for failing to understand the company and develop a sound strategy.


Video Spotlight: Wag Dog Walking Review


This post is based on the CNN.com article, Dog-Walking Startup Wag Raised $300 million to Unleash Growth. Then Things Got Messy, by S.A. O’Brien, September 27, 2019, and the YouTube video, Wag Dog Walking Review – Wag App Reviewby Red Pill Vegan, June 8, 2018. Image source: Brand X Pictures/Getty Images

Discussion Questions:

1. What is Wag’s core business? Is the direction taken by top management consistent with the core business?

Guidance: Wag’s core business is taking the best care of people’s pets. Top management’s primary concerns seem to have shifted from a love for dogs to market growth with more walkers, centralized operations, and cost reductions. The Continue reading

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McDonald’s Simplifies Operations By Removing Fancy Burgers

McDonald’s Simplifies Operations By Removing Fancy Burgers

McDonald’s is decreasing the number of menu items in an effort to improve speed of service and order accuracy.

The fast food chain has made a lot of changes in the last few years. OM in the News previously reported on McDonald’s decision to remove artificial ingredients from a number of products, new ordering kiosks to reduce queuing, and it’s $1-2-3 menu.

This latest change to decrease product lines allows McDonald’s to improve stores’ operational efficiencies.

This post is based on the CNN article, Here’s why McDonald’s is ditching its fancy burgers, by Danielle Wiener-Bronner, April 18, 2019. Image source: Shutterstock/stormcab

Discussion Questions:

1. How does McDonald’s menu item simplification enhance both efficiency and effectiveness? How do efficiency and effectiveness relate to the competitive priorities?

Guidance: Students should recognize that fewer menu items will reduce inventory/supply chain complexities and improve store operations as efficiency improvements.

Effectiveness is improved by delivering the menu items faster.  Discuss with students how effectiveness can sometimes be the result of efficiency improvements, as in this case.

Have students link the competitive priorities being addressed in this article to either efficiency and/or effectiveness improvements.

This is a straightforward whiteboard exercise Continue reading

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