Evolving from Farm-to-Table to Farm-to-Desk

Evolving from Farm-to-Table to Farm-to-Desk

As digital deliveries now account for a sizable portion of their business, several restaurants are trying to bypass third-party ordering platforms such as Grubhub and Uber Eats with their own ordering and delivery systems.

To lure customers away from third-party marketplaces, they offer a variety of incentives that are only available through their own Web sites or mobile apps. They also adapt their cooking methods to account for delivery time.


Video Spotlights:


This post is based on the Bloomberg article, Dig Inn Wants to Optimize Your Sad Desk Lunch, by E.G. Dunn, January 29, 2019; the YouTube video, Dig Inn – Boston, by phantomgourmet, August 17, 2017; and the Fortune article and video, Restaurants face digital dilemma, by J. Kell,  June 9, 2017. Image source: Shutterstock/MSSA.

Discussion Questions:

1. What are the quality problems associated with meal deliveries?

Guidance: As Scott Landers mentioned in the article, the delivery portion of the business has grown faster than capacity, resulting in longer lead times, errors, foods at the wrong temperature, and food quality degradation during delivery.

2. What are some of the product and process design changes Continue reading

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Fed Up With the DMV? You’re Not Alone!

Fed Up With the DMV? You’re Not Alone!

Frustration with the DMV’s long wait times is nothing new. Yet, this Sacramento Bee article reveals extreme wait times at the DMV leading to the public’s exasperation and anger.


Video spotlightCalifornia DMV customers angry over rising wait times


Over the past year, wait times have increased by 60 percent and can reach 7 hours. An increase in demand combined with longer service times and insufficient capacity have created a situation that is unbearable enough to trigger lawmakers’ intervention.

 

This post is based on The Sacramento Bee article, Drivers Are Fed Up With the DMV. So Are California Lawmakers., by B. Anderson, July 30, 2018, and The Sacramento Bee video, California DMV customers angry over rising wait times, by B. Anderson, July 27, 2018. Image source: Ingram Publishing.

Discussion Questions:

1. What are the factors responsible for the unacceptable increase in wait times? Relate them to the characteristics of waiting lines.

Guidance: The factors include issue of new drivers’ licenses to comply with REAL ID Act (increased arrival rates); delays in hiring more workers (insufficient capacity, not enough servers); servers’ difficulty adapting to new system (longer service times); customers’ procrastination to renew registration (increased Continue reading

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The Ingenious Design of a Food Truck

The Ingenious Design of a Food Truck

Today’s food trucks bear no resemblance to the traditional food trucks at state fairs. They are mobile kitchens designed to please the most discriminating foodies. How can they deliver culinary feats in such tight spaces? With efficient layouts and the multi-faceted talents of the people who operate them.

Community fundraising events, such as the Eugene Food Truck Festival in Oregon, serve to expand the reach and popularity of food truck operations, while changing regulations and permit requirements pose a challenge in many locations.

This post is based on the Washington Post article, What’s in a Food Truck?, by B. Berkowitz, S. Blanchard, A. Steckelberg, and M. Ulmanu, May 14, 2018; and on the Daily Emerald article, Eugene Food Truck Festival attracts 12,000; raises funds for Eugene Mission, by E. Matlock, July 9. 2018, and the USA Today article, Regulations and permit headaches keep food trucks from cruising down Easy Street, by Z. Meyer, June 12, 2018. Image source: © McGraw-Hill Education/Christopher Kerrigan.

Discussion Questions:

1. What are the basic equipment requirements for a food truck?

Guidance: See the interactive graphic shown in the article: freshwater and wastewater tanks, freezer, refrigerator, generator to power Continue reading

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