Panera is reaching maximum capacity at lunch in many locations.
To continue growing, the company is exploring opportunities in the breakfast time slot. Panera provides alternative options to traditional fast-food, and is also trying out a new ordering app.
The key is to provide the customer with a speedy delivery process while maintaining quality.
Video Spotlight: Panera expanding on breakfast
This post is based on the CNN article, Why Panera is redoing breakfast, by Danielle Wiener-Bronner, April 15, 2019; and the YouTube video, Panera expanding on breakfast, by WETM 18 News, April 15, 2019. Image source: Getty Images/iStockphoto
1. What are other options to expand capacity that Panera could consider that are not mentioned in the article?
Guidance: This is a good opportunity to review service capacity options. Panera is trying to create demand to fill the capacity at breakfast. What could Panera do to handle more lunch demand volume? Students should mention the “tap and go” system added to the lunch service delivery system, and discussion should include an application of both level capacity and chase demand options at Panera during lunch hour.
2. Are order winners at breakfast Continue reading